People make better decisions when they’re equipped with the facts. We default to openness and honesty in all our affairs — with employees, customers, prospects, investors, and candidates. We share knowledge, data, reasoning, plans, and results, across teams, roles, and functions, so that everyone is empowered to do the right thing — and to know why it’s the right thing to do.

We aim for the best possible outcomes, not just the most expedient path. Our goal is to solve real problems for real people, not just to sell software that executes a series of tasks. We’re here to grow practices, not processes. We align our goals with our customers’ goals so we can grow and succeed together.

We stay close to our customers so we can solve for their happiness, growth, and success. We build simplicity, empathy, and accessibility into our products and processes first, always relying on customer voices and real user data to improve our software, systems, and support.

Complexity creates confusion. We strive for simplicity and remove needless complexity whenever we can. We edit our thinking and processes until we arrive at a solution that’s unambiguous, actionable, and direct. We absorb complexity and pass along clarity to others.

We foster an inclusive and collaborative environment that encourages each other to grow and improve. We embody a growth mindset, approaching our work with curiosity and accountability, ambition and heart. We solve for our customer, company, and team — in that order.