Marketing doesn’t have to be a tangle of jargon and guesswork — it’s not rocket science, and it shouldn’t feel like it. Whether you're just starting out or looking to fill your calendar, marketing expert Kelsey Reidl provides strategies that are simple, effective, and even (dare we say it?) fun. With over a decade of experience, Kelsey brings actionable insights designed to help you connect with clients and grow your business in ways that feel good.
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Emails don’t have to be a multi-paragraph saga. Kelsey’s advice? Keep it simple and focused. "The world’s easiest email is short, clear, and easy for your clients to respond to,” she explains. “It’s not about fancy logos or colorful banners. It’s about a genuine offer.”
Try this:
“Hey [Name], I have three spots left this month for [service]. Would you like to book one?”
This approach works because it gets straight to the point.
“When someone opens your email in the Starbucks line, they’re not pondering a novel — they’re thinking yes, no, or maybe later. Your job is to make it easy for them to choose.”
Want more email marketing tips, specifically for small businesses? Check out a Wellness Pros guide to small business email marketing for more expert advice.
Marketing magic starts with understanding your clients deeply. Kelsey calls these “You Obviously Understand” moments — when your clients feel seen and supported. “The closer you are to your clients, the better you can serve them,” she says.
How? Book calls with past clients, prospective ones, or even people who’ve worked with your competitors. Use this time to ask questions like:
“You’re not just collecting data,” Kelsey emphasizes. “You’re building relationships and discovering the exact words your clients use to describe their problems. Those words? They’re your marketing gold.”
Bonus tip: Upload your call transcripts into an AI tool like ChatGPT to distill common themes. And if you aren’t using Practice Better’s AI tools yet, get on it.
“A small taste of your services can have a huge impact,” Kelsey says. These “micro experiences” give potential clients a chance to connect with you and experience your expertise. Whether it’s a free webinar, an in-person workshop, or a virtual Q&A, the goal is to foster trust and curiosity.
“Think of it like a Costco sample,” she jokes. “Nobody walks in planning to buy a 70-serving tub of protein powder, but they taste it and suddenly, they can’t leave without it.”
Suggestions for micro experiences:
“AI-generated content might be efficient,” she notes, “but genuine, human experiences create emotion — and emotion drives decisions.”
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You might be sitting on untapped opportunities without even realizing it. Kelsey encourages a treasure hunt through your direct messages: “Your DMs are full of people who’ve shown interest in your work. Don’t let those conversations collect dust.”
Here’s how:
“Remember, marketing isn’t about hard selling—it’s about genuine connection,” Kelsey says. “Your dream clients are already watching. Don’t be afraid to invite them in.”
If you’re ready to go all-in, this is the strategy for you. “A short-term program is the perfect way to generate quick results while building momentum,” Kelsey explains.
Here’s the plan:
“This isn’t about launching a polished product with all the bells and whistles,” Kelsey says. “It’s about getting back to basics, testing ideas, and offering value. If you’ve done the groundwork — calls, DMs, emails — you already have everything you need to fill this group.”
Discover even more of our expert tips on how to keep your new program, and participants, on track.
Kelsey’s five strategies are more than marketing tips — they’re a reminder that connection is at the heart of every successful business. By focusing on authentic outreach, understanding your audience, and keeping things simple, you can build trust and sign clients faster than you ever thought possible.
Or, as Kelsey puts it: “Marketing isn’t about doing it all. It’s about doing what works and having fun while you’re at it.”
Want to catch the replay to explore all of Kelsey’s game-changing insights in full detail?
Check out the official replay.
Head over to Kelsey's website to explore even more tips on how to craft a grounded, sustainable, and strategic approach to building a business and generating revenue.
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