Have you worked in a corporate environment in the past? Perhaps your client base largely works in this type of setting? No matter how familiar you are with the office environment, corporate wellness is an area worth considering as a health professional!
Corporate wellness consists of health and wellness based services that are offered to employees at a company. Often times, companies will bring in a contracted health and wellness practitioner to design and run these offerings for their staff as they may not have an in-house wellness team.
There are many benefits of expanding into corporate wellness, such as:
Before diving into designing your corporate wellness content, you should do a bit of research to get to know the company. There are a few important steps to take in order to best understand corporate needs:
The beauty of corporate wellness is that you don’t need to start from scratch. Take a look at your existing content and see how it could be re-purposed in an office environment. Whether that be group programs, materials for one-on-one clients, or workshops you’ve run in the past, assess which of this content might best align with the needs of employees in a corporate environment.
With all of these options, it’s important to consider how you will increase engagement. The company is the one hiring you, but the employees are who you’ll actually be serving. This can potentially make for lowered engagement as the employees haven’t invested in your services themselves. Being prepared with tools to keep them motivated is essential. Consider strategies such as:
Diving into corporate wellness can open up a new portal in your business, without having to start from scratch! It does, however, come with different considerations than working with your existing client pool. As we’ve discussed, you should start by getting informed and understanding corporate needs. From there, work on repurposing your existing materials to align with topics and formats that are relevant to an office environment.
Practice Better is the complete practice management platform for nutritionists, dietitians, and wellness professionals. Streamline your practice and begin your free trial today.
Have you worked in a corporate environment in the past? Perhaps your client base largely works in this type of setting? No matter how familiar you are with the office environment, corporate wellness is an area worth considering as a health professional!
Corporate wellness consists of health and wellness based services that are offered to employees at a company. Often times, companies will bring in a contracted health and wellness practitioner to design and run these offerings for their staff as they may not have an in-house wellness team.
There are many benefits of expanding into corporate wellness, such as:
Before diving into designing your corporate wellness content, you should do a bit of research to get to know the company. There are a few important steps to take in order to best understand corporate needs:
The beauty of corporate wellness is that you don’t need to start from scratch. Take a look at your existing content and see how it could be re-purposed in an office environment. Whether that be group programs, materials for one-on-one clients, or workshops you’ve run in the past, assess which of this content might best align with the needs of employees in a corporate environment.
With all of these options, it’s important to consider how you will increase engagement. The company is the one hiring you, but the employees are who you’ll actually be serving. This can potentially make for lowered engagement as the employees haven’t invested in your services themselves. Being prepared with tools to keep them motivated is essential. Consider strategies such as:
Diving into corporate wellness can open up a new portal in your business, without having to start from scratch! It does, however, come with different considerations than working with your existing client pool. As we’ve discussed, you should start by getting informed and understanding corporate needs. From there, work on repurposing your existing materials to align with topics and formats that are relevant to an office environment.
Practice Better is the complete practice management platform for nutritionists, dietitians, and wellness professionals. Streamline your practice and begin your free trial today.
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