Google Analytics + Practice Better

Measure engagement for clients using the Client Portal.

What is Google Analytics?

Google Analytics tracks client activity across your public booking page and the booking flow inside the Client Portal, from viewing your services to a completed booking or registration. Link your Google Analytics account by entering your property's Measurement ID in Practice Better's integration settings, and page view data starts flowing automatically. For conversion tracking and retargeting on Facebook and Instagram, see the separate Meta Pixel integration.

What you can do with Google Analytics

See where clients drop off — Track page views at each booking step, from viewing your services to confirming an appointment, to spot exactly where prospective clients abandon the flow.

Measure marketing performance — Pair Google Analytics with your ad campaigns to see how traffic actually converts into completed bookings.

Track engagement by offer — Use the companion Zapier integration to tag each package or service with a SKU identifier and measure engagement separately.

Get the full conversion picture — Run Google Analytics alongside Meta Pixel tracking to see booking page performance across both channels.

Connect your Google Analytics account in minutes.

Add your Measurement ID and start tracking booking page activity automatically.

Frequently asked questions

What does the Google Analytics integration track?

It tracks page views and active users across your public booking page and the booking flow inside the Client Portal, covering every step from viewing your services to a completed booking or registration.

Do I need my own Google Analytics account?

Yes, you'll need a Google Analytics account and property already set up. Enter your property's Measurement ID, the code starting with G-, in your Practice Better integration settings to link it.

Will Google Analytics double-count my page views?

It can, if you've enabled Enhanced Measurement in Google Analytics. We recommend disabling its browser-history-based page view tracking to avoid double-counting.

Can I track conversions from social media ads too?

Yes, through a separate integration. See our Meta Pixel page for conversion tracking and retargeting on Facebook and Instagram.

Can I track engagement for specific packages or services?

Yes, through our Zapier integration, which lets you add a SKU identifier to each package or service and track engagement individually.

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