Measure engagement for clients using the Client Portal.
Google Analytics tracks client activity across your public booking page and the booking flow inside the Client Portal, from viewing your services to a completed booking or registration. Link your Google Analytics account by entering your property's Measurement ID in Practice Better's integration settings, and page view data starts flowing automatically. For conversion tracking and retargeting on Facebook and Instagram, see the separate Meta Pixel integration.
See where clients drop off — Track page views at each booking step, from viewing your services to confirming an appointment, to spot exactly where prospective clients abandon the flow.
Measure marketing performance — Pair Google Analytics with your ad campaigns to see how traffic actually converts into completed bookings.
Track engagement by offer — Use the companion Zapier integration to tag each package or service with a SKU identifier and measure engagement separately.
Get the full conversion picture — Run Google Analytics alongside Meta Pixel tracking to see booking page performance across both channels.
Link your Google Analytics account from Practice Better's integration settings by entering your Measurement ID, the code starting with G- from your Google Analytics property.
Once linked, Practice Better automatically sends page view events for every step of your public booking page and Client Portal booking flow, from your services list through booking confirmation.
If you've enabled Enhanced Measurement in Google Analytics, turn off its browser-history-based page view tracking to avoid double-counting views.
Add your Measurement ID and start tracking booking page activity automatically.
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