Picture this: You’re a holistic practitioner balancing client care, program launches, and trying to remember if your dog’s food bowl is empty. Marketing? It feels like another overwhelming thing on your to-do list. But here’s the secret: email marketing isn’t just for big businesses or car salesmen. It’s a personal, authentic way to grow your practice and nurture your community — without selling your soul to the algorithm gods.

If you’ve been scratching your head over how to stay connected with clients between sessions or let people know about your amazing programs without shouting into the void of social media, email marketing is your solution. And it’s simpler than you think.

Holistic care meets holistic communication

Let’s face it, your practice thrives on connection. Whether you’re helping clients find calm in their chaos or guiding them to better nutrition and wellness, relationships are the core of what you do. Email marketing is like extending that care outside the session room — it keeps the conversation going and deepens the trust you’ve built.

Here’s why email marketing is a game-changer:

• Share your expertise: Keep clients engaged with insights, tips, and resources that show you’re invested in their progress.
• Promote without the pressure: Let people know about your offerings authentically — no hard sells, just valuable solutions.
• Build loyalty: Stay top of mind with clients, creating trust and a sense of community.

And if you need convincing that email is worth it: on average, email marketing has a whopping ROI of $36 for every dollar spent. You’re leaving opportunity (and money) on the table without it.

Overcoming the common email marketing hurdles

Let’s bust the myths that might be holding you back:

• “I don’t have time.” Good news — email marketing doesn’t have to take hours. Start with templates, automate where you can, and let the tools do the heavy lifting.
• “I’m not a marketer.” Perfect. Your clients don’t want a corporate vibe — they want you. Your authenticity is your biggest asset.
• “I don’t know what to say.” Spoiler alert: You already do. Think about the conversations you have with clients. What questions do they ask? What advice do you give? That’s your content.

The basics of email marketing: What you need to know

Think of email marketing as your way to continue the conversation — and make it valuable. Here’s how to get started:

1. Know who you’re talking to
   Every email starts with understanding your audience. Are you reaching out to current clients, program attendees, or potential leads? The clearer your audience, the more relevant your message.
2. Have a single goal
   Each email should have a purpose: to educate, invite, or engage. For example, one email could highlight a program launch while another shares tips for managing stress.
3. Write like a human
   Ditch the formal jargon. Your clients want to hear from you, not an encyclopedia. Keep it conversational and warm—like chatting with a friend.
4. Test, track, and tweak
   Pay attention to what works. Are clients clicking on your program links? Booking more sessions? Opening your emails at all? Use those insights to refine your approach.

Email templates: Your secret weapon

We know the hardest part of email marketing is starting. That’s why we’ve created a bunch of customizable templates designed to save you time and stress. Whether you’re launching a program, offering a discount, or encouraging a client to join your membership, these templates do the heavy lifting.

Download the Templates

How to use email to enhance client relationships

Want to build deeper connections and stronger results? Here are three ways email can make your client relationships even better:

1. Educate between sessions
   Share tips, journaling prompts, or resources that align with your client’s goals. This will keep them engaged and reinforce your role as their go-to expert.
2. Make offers feel natural
   Announce new programs or services in a way that feels personal and thoughtful. Highlight how these offerings meet their needs, and use your email to start the conversation.
3. Encourage accountability
   Send follow-ups after sessions to check in on progress, remind clients of action steps, or provide encouragement. It’s the little touches that build trust and loyalty.

Practical steps to get started

Ready to dip your toes into email marketing? Start here:

• Build your list: Begin with your existing clients and anyone who has engaged with your practice before.
• Segment smartly: Group clients by shared interests or needs to make your emails feel more personal.
• Choose a tool you love: Find an email platform that’s intuitive and fits your style. Some tools we love? HubSpot, Mailchimp, Flodesk, and ActiveCampaign, just to name a few. 
• Start small: Use a template to draft your first email. Focus on one thing — like announcing a new service — and keep it simple.

Ready to send your first email?

Email marketing isn’t about spamming inboxes or using gimmicks. It’s about showing up for your clients in a way that feels authentic and meaningful. And with the right tools (like those handy templates), you’ll be amazed at how easy it can be.

Your clients are waiting to hear from you. Let’s hit send.

Next steps

Want to make your emails even better? Dive into our client engagement tools or explore how our program features can support your marketing efforts.