The Ultimate Guide to Launching a New Year Nutrition Program
December 14, 2023
December 14, 2023
Unsurprisingly, people tend to overindulge in December, especially considering the many forces that can influence behaviors.
For starters, it’s a time of year when food and beverage brands crank up their marketing and advertising spend – an activity consumers readily admit sways their purchasing decisions. A quick scroll through Instagram and other social media apps reveals many celebrities and influencers we admire sharing their favorite decadent recipes and treats.
So, it’s also not surprising that many people seek a reset once the calendar flips over to January. And that means now is the optimal time to add “launching a group nutrition program” to your business goals for the new year.
Keep reading for the critical steps to consider when planning your nutrition program.
If you haven’t run a nutrition program before, you’ll save a lot of time and effort if you run it on a dedicated platform. There are plenty of course software available on the market today, but not all online course software was built with nutrition professionals in mind.
If you’re already a Practice Better customer and you’re running your programs elsewhere, you’re missing out on:
Check out Practice Better Programs to learn more about how this feature can save you time and help you grow your practice on your terms.
In 2023, the top four New Year’s resolutions were related to health and nutrition:
Despite the popularity of these resolutions, a person’s enthusiasm for changing their approach to health and nutrition can quickly plummet as the realities of adopting new habits set in. This decline in motivation happens faster than you might think. In fact, one study found January 12 is the day most people give up their New Year’s resolution around diet and nutrition.
While there will be outliers who stick with their resolutions longer (and others who see them through), overall it’s challenging for people to stay motivated when making significant lifestyle changes. This makes it extra important to encourage your clients to set goals and bake in accountability for changing their dietary habits in order to make new habits stick.
Enter the code PBNYCHALLENGE into your Practice Better portal to redeem this free done-for-you program to help your clients in the new year.
For detailed instructions on how to customize the program, including free Canva templates and customizable videos, download the guide here.
Before you dive into creating program content, you need to conduct a thorough assessment.
Asking clients the right questions will provide you with quality data for creating targeted plans to achieve health goals.
Using pre-built form templates greatly simplifies the assessment process. For example, That Clean Life has an assessment template built right into Practice Better.
If you’re building out your own assessment, here are some basic details you can include:
When you’re setting realistic nutritional goals don’t forget to include both short- and long-term goals to help bolster motivation. For example, a short-term goal might be to reduce sugar intake by 20 grams per day within the first month of the program. A longer-term goal could be to eliminate all refined sugar within four months.
There’s a reason that Pinterest has almost 500 million active users every month: the combination of rich visuals and actionable information makes for a powerful source of inspiration. It also keeps people coming back for more.
Likewise, offering customized meal plans in your nutrition program is a solid strategy for getting clients excited and keeping them motivated. Incorporating lots of variety in the foods they can consume makes for well-rounded nutrition and stops program participants from getting bored. Including grocery lists and prep guides will help clients stay organized and on track.
Luckily, all of this is very easy to do with Practice Better’s That Clean Life integration, which allows you to quickly add recipes and meal plans, templates, and collections to your Program in Practice Better. This way, you can create a truly comprehensive, holistic, new year program for your clients, in addition to your beautiful That Clean Life meal plans.
You can further lighten your workload by creating one overarching program that focuses on a particular dietary framework that can be leveraged across many clients. A general healthy eating challenge, many of which are available on That Clean Life, is also an important tool for those health and wellness professionals who can’t recommend a dietary plan as a treatment. For example:
Once you have the basic meal plan structure, you can make tweaks to customize it for a client’s unique preferences. Lighten your load further by giving them the tools to do it themselves. You can achieve this by pairing a collection of recipes to match their dietary needs and goals with a blank meal plan they can fill out themselves. Don’t forget to include instructions on how to create the perfect plan.
If you have clients in your program with more particular dietary needs, you can offer 1:1 sessions for even more fine-tuning.
You can help your clients feel healthier faster by incorporating complementary elements into your program:
If clients already use an app like Fitbit or Apple Health, linking it with your practice management solution gives you automatic access to a wealth of data. Bonus: No more chasing clients with reminders to track their activity.
Cravings. Boredom. Feeling time crunched. A lack of social support. There are many obstacles that can sabotage a client’s ability to stick to a nutrition program. Planning for these hiccups ahead of time will keep your clients on track and help them recover if they do stumble.
Ideally, you’ll have an automated way to monitor progress against goals. For example, Practice Better will automatically send goal-setting forms at the start of the program along with the first module teaching them to set SMART goals. As you release new modules, you can include a goal check-in form that clients can use to record their progress. This lets you identify where and when to intervene.
As difficult as it can be to get through a nutrition program, sustaining a new lifestyle for the long-term is the ultimate challenge. There are certain elements you can bake into your program that can support this goal:
As you’re building your program, make sure you take some time to reflect on what happens after the program ends. How can you stay connected with clients for the long term?
No matter how many awesome ideas you have for creating your nutrition program, you still have to build it. That’s the hardest part, particularly in a month when you’re trying to wrap up all the end-of-year loose ends.
Help is here! We’ve created a done-for-you program you can run with your clients in the new year. You can grab your free copy using the code PBNYCHALLENGE. Not a Practice Better customer yet? No problem. Try it free for 14 days.
Practice Better is the complete practice management platform for nutritionists, dietitians, and wellness professionals. Streamline your practice and begin your 14-day free trial today.