Learn the 5 essential strategies you need to ensure your practice stays ahead of industry shifts, leverages new technologies, and continues delivering exceptional client care in the years to come.
When Tina Hinchman turned 50, she made a bold life pivot: leaving a nearly 30-year career in corporate leadership to pursue a passion in holistic wellness. Now a licensed nutritionist and founder of Living Forward Wellness, Tina specializes in helping women aged 45–55 navigate hormonal changes, gut health issues, and longevity goals with grace and confidence.
"My focus is helping women live vibrantly as they age," she explains. "I want to empower them with practical, customized tools they can actually use."
Since earning her license in 2022, Tina has grown her practice through local referrals and word of mouth. She sees between 9 and 11 patients one day a week through a partnership with a local doctor’s office, while maintaining a private practice exclusively serving 1:1 clients. Her personalized approach and dedication to client outcomes led to steady organic growth.
"I haven't done any paid advertising," she notes. "It’s all been through connections and results."
Tina joined Practice Better as a student, starting with the basic plan and upgrading as she launched her practice. The platform quickly became essential to how she operates, from SOAP notes and client management to integrations with tools like That Clean Life.
"Practice Better grew with me," she reflects. "I started simple, but as my business evolved, I kept discovering features that made everything more efficient."
Support sessions helped Tina set up forms, workflows, and client portals. She now uses tags to track referrals and conversions, and organizes follow-up communications through Practice Better’s chat and email functions.
Before That Clean Life, meal planning could take Tina 10+ hours per client. Now? It takes 15 minutes.
"The time savings is incredible," she says. "I can use sessions to actually build meal plans with clients, customizing based on their existing preferences and dietary needs."
She incorporates That Clean Life content into client protocols and even creates recipes based on meals her clients already love. The collaborative experience not only saves time but deepens engagement.
"It gives clients agency. They feel heard, and they leave sessions with something they can take action on."
Clients appreciate the streamlined experience of having everything in one place. Customized meal plans reduce overwhelm and enhance compliance. The visual nature of recipe selection also helps demystify restrictive diets.
"When I say 'gluten and dairy-free, low glycemic,' that can sound impossible," Tina explains. "But when we look at recipes together in That Clean Life, it clicks. They get excited."
As her client roster fills up, Tina is looking to scale efficiently. In 2025, she plans to launch group programs and sell downloadable protocols and meal plans as passive income streams. She also envisions expanding her team.
"My dream is to focus 10–15 hours per week on highly targeted 1:1 clients and spend the rest growing group offerings and resources. Practice Better and That Clean Life are helping me lay that foundation."
Tina's advice to fellow wellness practitioners is rooted in hindsight. "Use the slow times to build systems," she urges. "Set up your forms, create templates, and get familiar with your tools while you have the time."
She encourages new users of Practice Better and That Clean Life to immerse themselves in office hours, explore every feature, and treat their EHR as an investment in long-term efficiency.
"You’ll thank yourself later," she says. "Because once you’re busy, going back to do those things becomes a lot harder."
Tina envisions a wellness business that’s scalable, sustainable, and deeply aligned with her mission. Her goals include:
"I want to help more women thrive in midlife, without burning out in the process," she shares. "And these tools are helping me do that."
Tina’s story is one of intention and transformation. From an executive in a global firm to a nutritionist shaping midlife wellness, she’s built her practice thoughtfully, growing with the help of tools that meet her where she’s at and scale as she evolves.
"I haven’t maxed out what Practice Better and That Clean Life can do — not even close," she says. "That’s what I love. They grow with you."
Combining Practice Better and That Clean Life gives you the tools to create, deliver, and support personalized nutrition plans that stick. If you’re not yet using this integration, sign up today and start offering a more connected, client-friendly nutrition experience.To learn more about how these two powerful integrations work together, check out our interactive demo.
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