Start the New Year Strong: Essential Checklist to Reopen Your Practice

Written by
Practice Better
Published on
January 7, 2026

Key takeaways:

  • Use Practice Better's Automations to restart client engagement workflows and save time.
  • Enable Broadcast Messages to announce your reopening and fill your January calendar.
  • Leverage Reports to organize year-end finances and start fresh with clean data.
  • Set up Google Review Requests to build your reputation as you kick off the new year.
  • Configure your Availability and Out-of-Office settings to manage client expectations.

Introduction

The new year represents a fresh start for your practice and the perfect opportunity to take full advantage of Practice Better's powerful features. Whether you took a brief holiday break or an extended closure, reopening strategically means leveraging the right tools to hit the ground running.

Many practitioners underutilize Practice Better's automation and communication features, handling tasks manually that could be streamlined. As you reopen your practice, this is your chance to work smarter, not harder.

This guide focuses on the essential Practice Better features that will help you:

  • Reconnect with clients efficiently and fill your calendar fast
  • Automate repetitive tasks so you can focus on client care
  • Organize your financial data for tax season without the stress
  • Build your online reputation through strategic review requests
  • Set boundaries and manage availability to prevent burnout in the new year

Let's explore how to leverage Practice Better's tools to ensure a smooth, strategic, and successful reopening.

Essential Practice Better Tools for Your Reopening

1. Automations: Restart Your Client Engagement Workflows

Automations are the backbone of an efficient practice, yet they're often paused or disabled during closures. As you reopen, your automations need strategic attention to ensure they're working for you—not against you.

Why this matters: Automations handle repetitive communication and administrative tasks that would otherwise consume hours of your time. Re-enabling them correctly means clients get timely follow-ups, reminders, and resources without you lifting a finger.

What to re-enable immediately

Session reminders and confirmations – These ensure clients show up to appointments and reduce no-shows. If you disabled these during your break, turn them back on before clients start booking January sessions.

Post-session follow-ups – Automated care plans, homework assignments, or check-in messages should resume immediately so clients get consistent support.

Payment and invoice reminders – If you paused these during the holidays, re-enable them now to maintain healthy cash flow.

Program and course automations – If you offer group programs or courses, ensure any enrollment sequences, content delivery, or milestone messages are active.

What to review and adjust

Welcome sequences – If you paused new client enrollment during your break, review your welcome automation to ensure it reflects your current availability and offerings. Update any holiday-specific language or timing references.

Nurture campaigns – Check that any email sequences or client engagement workflows have appropriate timing. If a sequence references "booking your December session," update it to reflect January availability.

Date-sensitive automations – Any automation tied to specific dates or seasonal offerings may need adjustment for the new year.

How to manage your automations in Practice Better

  1. Go to My Practice > Automations
  2. Review the status of each automation (active, disabled, or paused)
  3. Click the More Options button (3 dots) next to each disabled automation
  4. Select Enable to reactivate it
  5. For automations that need adjustments, click Edit to modify trigger conditions, delays, or content
  6. Test critical automations (like booking confirmations) by creating a test appointment to verify everything works correctly

Pro tip: Create a "New Year Automation Audit" task for yourself. Every January, review all your automations to ensure they're still relevant, effective, and aligned with your current practice goals.

Set up your automations

2. Broadcast Messages: Announce Your Reopening and Fill Your Calendar

Broadcast Messages are one of Practice Better's most powerful and underused features. They allow you to send targeted communications to your entire client list (or specific segments) through the Client Portal chat, email, or both.

Why this matters: Individual emails or messages take time and don't reach clients where they already engage with you. Broadcast Messages put your reopening announcement directly in front of clients in the platform they're already using to book sessions and access their care plans.

What to communicate when you reopen

Your return date – Be crystal clear about when you're officially back and accepting appointments.

Available time slots – Give clients a sense of your January availability. If certain days are filling up quickly, mention it to create a gentle sense of urgency.

Booking instructions – Include a direct link to your booking page or instructions for scheduling.

New offerings – The new year is an ideal time to launch new services, programs, or packages. Announce them in your reopening message.

Any policy updates – If you've changed pricing, cancellation policies, or service offerings, communicate these clearly upfront.

How to send a broadcast message in Practice Better

  1. Go to Messages and click the Fast Action Button
  2. Select New broadcast
  3. Add a description (for your internal reference only–clients won't see this)
  4. Choose your delivery method:
    • Send a direct chat message sends it to clients' Practice Better Portal
    • Email sends to their registered email address
    • Both ensures maximum reach
  5. Write your message using the Placeholder button (<>) to personalize with each client's name
  6. Select recipients:
    • All clients for a practice-wide announcement
    • Filter by tags to target specific groups (active clients, program participants, etc.)
  7. Schedule it to send immediately or on your official return date

Example reopening broadcast message:

"Hi [Name],

Happy New Year! I'm excited to let you know that [Practice Name] is officially back and accepting appointments starting January 6th.

I have limited spots available in January, so I encourage you to book early to secure your preferred times: [Booking Link]

This year, I'm launching a new 12-week gut health program designed to help you finally address those persistent digestive issues. I'd love to tell you more about it during your next session.

Looking forward to supporting you in 2026!

[Your Name]"

Advanced tip: Segment your broadcasts by client type or engagement level. Send one message to active clients encouraging them to book their next session, and a different re-engagement message to clients you haven't seen in a while.

Note: Broadcast Messages are available on Plus and Team plans. If you're on a different plan, you can still send individual messages through the Client Portal or use your email marketing platform, though it won't be as streamlined.

Send Broadcast Messages

3. Reports: Organize Your Year-End Finances and Start Fresh

Practice Better's reporting suite is essential for both closing out the previous year financially and starting the new year with clean, organized data. Yet many practitioners don't take full advantage of these reports until they're scrambling at tax time.

Why this matters: Tax season is stressful enough without digging through months of transactions trying to reconcile income. Exporting your year-end reports now, while you're already in "reopening mode", means you'll have everything ready when your accountant needs it.

Essential reports to export for year-end

Payment History Report – This shows all payments received during the year. It's your primary income tracking document and what you'll use to verify your total practice revenue.

Transaction Statement Report – This includes payments, refunds, and write-offs. It provides a complete financial picture beyond just incoming payments, showing the full lifecycle of your invoices.

Sales Tax Report – If you collect sales tax on services or products, this report shows exactly what taxes were collected on invoices throughout the year.

Accounts Receivable Invoices Report – This displays all outstanding balances clients still owe. Include this so your accountant understands revenue you've invoiced but not yet received.

How to export year-end reports in Practice Better

  1. Go to My Practice > Reports
  2. Select the report type you need
  3. Set the date range to cover the full previous year (e.g., January 1, 2025 to December 31, 2025)
  4. Click the Download button
  5. Choose CSV or Excel format
  6. Save the file to a dedicated "Tax 2025" folder on your computer

Export your Practice Better Reports

Organization best practices:

  • Create one master folder called "Tax 2025" (or applicable year)
  • Export all essential reports and save them with clear file names
  • Include any receipts for business expenses, categorized by type (software subscriptions, office supplies, continuing education, etc.)
  • Add a notes document explaining any unusual transactions your accountant might question
  • Cross-reference your Practice Better reports with bank statements and payment processor statements to ensure everything reconciles

Understanding payment processor tax forms

If you use Practice Better Payments (powered by Stripe) to process credit card payments, you may receive a 1099-K form for Payment Card and Third Party Network Transactions.

This form reports gross payment volume and is issued if you processed over a certain threshold in payments during the year. The threshold has changed over recent years, so check current IRS guidelines or consult your tax professional.

Important: You will receive your 1099-K form directly from your payment processor if you meet the reportable income thresholds. Some states have lower thresholds, so check current IRS guidelines and your state requirements, or consult your tax professional.

The 1099-K shows gross payments, which include amounts that were later refunded or written off. Make sure your accountant reconciles this with your actual net income from your Practice Better reports.

Learn more about 1099-K Forms

Using reports to plan for the new year

Beyond tax prep, your year-end reports provide valuable insights for planning your new year strategy:

  • Payment History shows which months were your highest and lowest revenue. Use this report to plan marketing or enrollment campaigns accordingly.
  • Accounts Receivable reveals if you have consistent issues with late payments.  Use this report to consider whether you require upfront payment or deposits for 2026.
  • Transaction Statement shows refund and write-off patterns. Use this report to identify if certain services or programs have higher cancellation rates.

4. Google Review Request Automation: Build Your Reputation

The new year brings an influx of people searching for health and wellness practitioners. Your online reputation plays a massive role in whether potential clients choose you over competitors.

Practice Better's Google review request automation makes it effortless to collect positive feedback from satisfied clients without manually asking after every session.

Why this matters: Most satisfied clients won't leave a review unless you ask. Manual requests are time-consuming and easy to forget. Automating this process ensures consistent reputation building without adding to your workload.

When to enable this automation

Reopening is the perfect time because:

  • You're already revisiting your automation settings
  • Clients who book in January are often highly motivated and engaged
  • New year energy makes clients more likely to respond to review requests
  • Building reviews early in the year gives you momentum for attracting new clients throughout 2026

Set up your Google review request automation

Pro tip: Set the automation to send 3-5 days after a session rather than immediately. This gives clients time to experience results from your recommendations, making them more likely to leave meaningful, positive reviews.

Compliance considerations

Not all practitioners can solicit reviews. Mental health providers, certain medical professionals, and some other regulated disciplines may face restrictions on requesting client testimonials.

Always check your professional board's guidelines before enabling review requests. If you're unsure, consult with your professional association or regulatory body.

If review solicitation isn't allowed in your field, you can still:

  • Link directly to your Google Business Profile review page in your website footer
  • Include the review link in your email signature (without explicitly asking)
  • Mention during consultations that you appreciate when clients share their experience (without directly requesting it)

Customizing your review request message

On the Professional, Plus, and Team plans, you can customize the email template:

  1. Go to Settings > Notification Preferences
  2. Navigate to Client Notifications
  3. Find Session Review Request
  4. Edit the message to match your practice's tone and brand

Keep it brief, genuine, and focused on how their feedback helps others find quality care.

Automate Google review requests

5. Availability & Out-of-Office Settings: Manage Client Expectations

Your calendar is the foundation of your practice operations. As you reopen, ensuring your availability is correctly configured prevents double-bookings, client confusion, and the January scramble of "I didn't know you were available then!"

Why this matters: Clients can only book what you make available. If your January calendar isn't open yet, you're losing booking opportunities. If your recurring availability is wrong, you'll spend time manually fixing errors instead of seeing clients.

Update your recurring availability

Your recurring availability controls what times clients can book each week. Review this before reopening to ensure it reflects any schedule changes for the new year.

How to update availability in Practice Better:

  1. Go to My Schedule > My Availability
  2. Click on an existing time block to edit, or click and drag to create new availability
  3. For each availability block, configure:
    • Days and times you're available
    • Which services can be booked during these times
    • Session methods (in-person, virtual, phone)
    • Location (if you have multiple offices or locations)
  4. Toggle Recurring Availability to set your standard weekly schedule
  5. Add one-time slots for special hours or temporary availability changes
  6. Save your changes

Pro tip: Add buffer time between sessions to prevent back-to-back burnout. Even 10-15 minutes between appointments gives you time to take notes, use the restroom, or clear your head before the next client.

Open your January (and February) calendar

Don't assume your standard weekly availability automatically populates future months. Manually verify that your January and February calendars are open and correctly configured.

Check for:

  • Accidental blocks or holds from testing
  • Holidays or personal days that you need to block
  • Any special hours or modified availability for the first week back

Manage your availability

Adjust booking windows

Booking windows control how far in advance (or how last-minute) clients can schedule with you.

Settings to review:

  1. Go to Settings > All Settings & Preferences > Booking Restrictions
  2. Under Allow clients to book..., choose your preferred window:
    • Any time in the future (most flexible—clients can book months ahead)
    • Within X days (rolling window—useful for managing immediate availability)
  3. Set minimum advance notice to prevent last-minute bookings if needed
  4. Configure daily session limits to prevent over-booking
  5. Click Save Changes

Alternative: You can also set booking restrictions per service:

  1. Go to My Practice > My Services
  2. Select a service
  3. Navigate to Booking Options
  4. Adjust the booking window, advance notice, and other restrictions for that specific service

Adjust your booking restrictions

Turn off your out-of-office notification

If you enabled an out-of-office notification during your closure, disable it before clients start booking.

How to disable out-of-office notification:

  1. Go to My Schedule > Out-of-Office Notification
  2. Uncheck Enable out-of-office notification for your holiday closure dates
  3. Verify no other out-of-office periods are accidentally enabled
  4. Click Save Changes

Manage your out-of-office notifications

Also remember to disable your Chat Autoresponder if you enabled one:

  1. Go to Settings > Telehealth & Messaging
  2. Scroll to Chat Autoresponder
  3. Click Edit settings and remove or disable the holiday autoresponder period
  4. Click Done

Pro tip: Keep your out-of-office notification configuration saved even after you disable it. You'll want to re-use the same settings for future closures, and having it ready to toggle on makes future breaks easier to manage.

Disable your chat autoresponder

6. Invoice Reminders: Maintain Healthy Cash Flow

The new year is a fresh financial start—but only if you collect on outstanding balances from the previous year. Practice Better's automated invoice reminders help you maintain healthy cash flow without awkward manual follow-ups.

Why this matters: Many practitioners hesitate to send payment reminders, worried about seeming pushy or damaging client relationships. Automation removes the personal awkwardness while ensuring clients receive professional, consistent reminders about outstanding balances.

Enable automated invoice reminders

If you haven't already enabled this feature, now is the time:

  1. Go to Settings > Invoices & Payments
  2. Check the box to enable Invoice Reminders
  3. Schedule the cadence for your reminders. You can send reminders anywhere from one day to eight weeks after the invoice is sent. Here’s a recommended schedule:
    • First reminder: 3-7 days after invoice is sent (gentle nudge)
    • Second reminder: 14 days after invoice is sent (firmer reminder)
    • Third reminder: 30 days after invoice is sent (final notice)
  4. Add up to three reminders by clicking Add another
  5. Optional: Enable Create a task for me after the final reminder to alert you to follow up manually on seriously overdue accounts
  6. Click Save Changes

Set up automated invoice reminders

Customize your invoice reminder templates

On the Professional, Plus, and Team plans, you can customize the invoice reminder email template:

  1. Go to Settings > Notification Preferences
  2. Navigate to Client Notifications
  3. Find Invoice Payment Reminder
  4. Edit the message to match your practice's tone

Keep the message professional, brief, and matter-of-fact. Avoid apologetic language ("Sorry to bother you...") or overly aggressive demands. Simply state the facts: the invoice amount, due date, and how to pay.

Customize invoice payment reminder email notifications

Review outstanding invoices from last year

Before you get busy with new client work, pull your Accounts Receivable Invoices report to see what balances carried over from last year:

  1. Go to My Practice > Reports
  2. Select Accounts Receivable Invoices
  3. Run the report to view all outstanding invoices
  4. Review which clients have unpaid balances
  5. Consider sending a personal message to clients with significantly overdue invoices

View outstanding invoices

Your Week-Before-Reopening Action Plan

Now that you understand the key Practice Better tools, here's your step-by-step action plan for the week before you reopen:

Monday: Automation Audit

  • Review all automations in My Practice > Automations
  • Re-enable automations that should run immediately (session reminders, confirmations)
  • Update any automations with outdated content or timing
  • Test critical automations with a test booking

Tuesday: Financial Organization

  • Export all year-end reports (Payment History, Transaction Statement, Sales Tax, Accounts Receivable)
  • Save reports to a dedicated tax folder
  • Review outstanding invoices and note any that need personal follow-up
  • Enable or verify automated invoice reminders are active

Wednesday: Calendar & Availability Setup

  • Verify your recurring availability is correct
  • Manually check that January and February calendars are open
  • Block any holidays or personal time off
  • Review and adjust booking window settings if needed
  • Add buffer time between sessions if you haven't already
  • Disable out-of-office notifications and chat autoresponders

Thursday: Communication & Reputation

  • Enable Google review request automation (if compliant with your professional regulations)
  • Draft your reopening Broadcast Message
  • Segment your client list if you want to send different messages to different groups
  • Schedule your broadcast to send on your official return date (or 1-2 days before)

Friday: Final Checks & Buffer Time

  • Test your booking flow as if you were a client
  • Verify all telehealth links generate correctly
  • Check that payment processing is functioning properly
  • Update your website, Google Business Profile, and social media to remove closure notices
  • Block time on your first day back for administrative catch-up

Advanced Strategies: Using Practice Better Tools Together

The real power of Practice Better comes from using multiple features together strategically. Here are some advanced workflows to consider:

Re-engagement Campaign for Inactive Clients

The workflow:

  1. Use Reports to identify clients who haven't booked in 60+ days
  2. Tag these clients as "Re-engagement" in their profiles
  3. Create a custom automation that triggers when someone receives the "Re-engagement" tag
  4. The automation sends a personalized sequence:
    • Day 1: "We miss you! Here's what's new at [Practice Name]"
    • Day 7: "Special offer: 15% off your next session if you book by [date]"
    • Day 14: Final touchpoint with a specific call-to-action

Why it works: You're using data (Reports) to identify opportunities, segmentation (Tags) to target the right people, and automation to deliver timely, personalized outreach without manual effort.

New Year Program Launch

The workflow:

  1. Create a new program or package in My Practice > My Services
  2. Set up an automation for new program enrollees with a welcome sequence, resource delivery, and milestone check-ins
  3. Use Broadcast Messages to announce the program to your entire client list
  4. Enable Google Review requests specifically for program graduates to build social proof
  5. Use Reports to track enrollment, completion rates, and revenue from the program

Why it works: You're leveraging automation for consistent delivery, broadcast messaging for promotion, and review requests to create testimonials that attract future participants.

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Cash Flow Optimization

The workflow:

  1. Enable automated invoice reminders with a 3-reminder sequence
  2. Run an Accounts Receivable report monthly to identify patterns in late payments
  3. Adjust your payment policies based on data (e.g., require deposits for clients who consistently pay late)
  4. Use automation to request payment at booking for new clients or clients with payment history issues
  5. Export Transaction Statement reports quarterly to reconcile with your accounting software

Why it works: Automation handles routine reminders, reports give you data to make informed policy decisions, and regular financial reviews keep you on top of cash flow.

Common Pitfalls to Avoid When Reopening

Pitfall 1: Assuming automations will "just work"

Don't re-enable all automations blindly. Review each one individually to ensure the content, timing, and triggers are still relevant. Test critical automations before clients start booking.

Pitfall 2: Not opening your calendar far enough ahead

If you only open your January calendar, clients looking to book in February will think you're not available. Open at least 6-8 weeks ahead to maximize booking opportunities.

Pitfall 3: Sending a generic reopening message

Personalization matters. Use client names, reference your relationship, and segment messages by client type or engagement level when possible. Generic mass emails get ignored.

Pitfall 4: Forgetting to disable out-of-office settings

If your out-of-office notification is still active, clients will see a banner saying you're closed even though you're accepting bookings. Double-check all closure-related settings are disabled.

Pitfall 5: Procrastinating on year-end reports

The longer you wait to export and organize your financial reports, the harder it becomes to remember details or reconcile discrepancies. Do it now while it's still fresh.

Pitfall 6: Over-scheduling yourself immediately

Don't pack your first day (or week) back with back-to-back sessions. Build in buffer time, administrative catch-up blocks, and breathing room. You'll be more effective with clients if you're not already exhausted.

Conclusion

Reopening your practice isn't just about turning off your out-of-office message and hoping clients book. Strategic use of Practice Better's tools transforms your reopening from reactive to proactive.

By leveraging these features, you'll:

  • Reconnect with clients efficiently through automated workflows and targeted communications
  • Fill your January calendar quickly with strategic booking window management
  • Start the year financially organized with complete year-end reports ready for tax time
  • Build your online reputation consistently through automated review requests
  • Prevent burnout by managing your availability and building in appropriate buffer time

The new year is your opportunity to work smarter, not harder. Practice Better handles the repetitive work—automations, reminders, reports—so you can focus on client care. Set them up once, and they work for you all year.

Ready to make the most of Practice Better? Start your free trial to explore all the features covered in this guide.

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Start the New Year Strong: Essential Checklist to Reopen Your Practice

Key takeaways:

  • Use Practice Better's Automations to restart client engagement workflows and save time.
  • Enable Broadcast Messages to announce your reopening and fill your January calendar.
  • Leverage Reports to organize year-end finances and start fresh with clean data.
  • Set up Google Review Requests to build your reputation as you kick off the new year.
  • Configure your Availability and Out-of-Office settings to manage client expectations.

Introduction

The new year represents a fresh start for your practice and the perfect opportunity to take full advantage of Practice Better's powerful features. Whether you took a brief holiday break or an extended closure, reopening strategically means leveraging the right tools to hit the ground running.

Many practitioners underutilize Practice Better's automation and communication features, handling tasks manually that could be streamlined. As you reopen your practice, this is your chance to work smarter, not harder.

This guide focuses on the essential Practice Better features that will help you:

  • Reconnect with clients efficiently and fill your calendar fast
  • Automate repetitive tasks so you can focus on client care
  • Organize your financial data for tax season without the stress
  • Build your online reputation through strategic review requests
  • Set boundaries and manage availability to prevent burnout in the new year

Let's explore how to leverage Practice Better's tools to ensure a smooth, strategic, and successful reopening.

Essential Practice Better Tools for Your Reopening

1. Automations: Restart Your Client Engagement Workflows

Automations are the backbone of an efficient practice, yet they're often paused or disabled during closures. As you reopen, your automations need strategic attention to ensure they're working for you—not against you.

Why this matters: Automations handle repetitive communication and administrative tasks that would otherwise consume hours of your time. Re-enabling them correctly means clients get timely follow-ups, reminders, and resources without you lifting a finger.

What to re-enable immediately

Session reminders and confirmations – These ensure clients show up to appointments and reduce no-shows. If you disabled these during your break, turn them back on before clients start booking January sessions.

Post-session follow-ups – Automated care plans, homework assignments, or check-in messages should resume immediately so clients get consistent support.

Payment and invoice reminders – If you paused these during the holidays, re-enable them now to maintain healthy cash flow.

Program and course automations – If you offer group programs or courses, ensure any enrollment sequences, content delivery, or milestone messages are active.

What to review and adjust

Welcome sequences – If you paused new client enrollment during your break, review your welcome automation to ensure it reflects your current availability and offerings. Update any holiday-specific language or timing references.

Nurture campaigns – Check that any email sequences or client engagement workflows have appropriate timing. If a sequence references "booking your December session," update it to reflect January availability.

Date-sensitive automations – Any automation tied to specific dates or seasonal offerings may need adjustment for the new year.

How to manage your automations in Practice Better

  1. Go to My Practice > Automations
  2. Review the status of each automation (active, disabled, or paused)
  3. Click the More Options button (3 dots) next to each disabled automation
  4. Select Enable to reactivate it
  5. For automations that need adjustments, click Edit to modify trigger conditions, delays, or content
  6. Test critical automations (like booking confirmations) by creating a test appointment to verify everything works correctly

Pro tip: Create a "New Year Automation Audit" task for yourself. Every January, review all your automations to ensure they're still relevant, effective, and aligned with your current practice goals.

Set up your automations

2. Broadcast Messages: Announce Your Reopening and Fill Your Calendar

Broadcast Messages are one of Practice Better's most powerful and underused features. They allow you to send targeted communications to your entire client list (or specific segments) through the Client Portal chat, email, or both.

Why this matters: Individual emails or messages take time and don't reach clients where they already engage with you. Broadcast Messages put your reopening announcement directly in front of clients in the platform they're already using to book sessions and access their care plans.

What to communicate when you reopen

Your return date – Be crystal clear about when you're officially back and accepting appointments.

Available time slots – Give clients a sense of your January availability. If certain days are filling up quickly, mention it to create a gentle sense of urgency.

Booking instructions – Include a direct link to your booking page or instructions for scheduling.

New offerings – The new year is an ideal time to launch new services, programs, or packages. Announce them in your reopening message.

Any policy updates – If you've changed pricing, cancellation policies, or service offerings, communicate these clearly upfront.

How to send a broadcast message in Practice Better

  1. Go to Messages and click the Fast Action Button
  2. Select New broadcast
  3. Add a description (for your internal reference only–clients won't see this)
  4. Choose your delivery method:
    • Send a direct chat message sends it to clients' Practice Better Portal
    • Email sends to their registered email address
    • Both ensures maximum reach
  5. Write your message using the Placeholder button (<>) to personalize with each client's name
  6. Select recipients:
    • All clients for a practice-wide announcement
    • Filter by tags to target specific groups (active clients, program participants, etc.)
  7. Schedule it to send immediately or on your official return date

Example reopening broadcast message:

"Hi [Name],

Happy New Year! I'm excited to let you know that [Practice Name] is officially back and accepting appointments starting January 6th.

I have limited spots available in January, so I encourage you to book early to secure your preferred times: [Booking Link]

This year, I'm launching a new 12-week gut health program designed to help you finally address those persistent digestive issues. I'd love to tell you more about it during your next session.

Looking forward to supporting you in 2026!

[Your Name]"

Advanced tip: Segment your broadcasts by client type or engagement level. Send one message to active clients encouraging them to book their next session, and a different re-engagement message to clients you haven't seen in a while.

Note: Broadcast Messages are available on Plus and Team plans. If you're on a different plan, you can still send individual messages through the Client Portal or use your email marketing platform, though it won't be as streamlined.

Send Broadcast Messages

3. Reports: Organize Your Year-End Finances and Start Fresh

Practice Better's reporting suite is essential for both closing out the previous year financially and starting the new year with clean, organized data. Yet many practitioners don't take full advantage of these reports until they're scrambling at tax time.

Why this matters: Tax season is stressful enough without digging through months of transactions trying to reconcile income. Exporting your year-end reports now, while you're already in "reopening mode", means you'll have everything ready when your accountant needs it.

Essential reports to export for year-end

Payment History Report – This shows all payments received during the year. It's your primary income tracking document and what you'll use to verify your total practice revenue.

Transaction Statement Report – This includes payments, refunds, and write-offs. It provides a complete financial picture beyond just incoming payments, showing the full lifecycle of your invoices.

Sales Tax Report – If you collect sales tax on services or products, this report shows exactly what taxes were collected on invoices throughout the year.

Accounts Receivable Invoices Report – This displays all outstanding balances clients still owe. Include this so your accountant understands revenue you've invoiced but not yet received.

How to export year-end reports in Practice Better

  1. Go to My Practice > Reports
  2. Select the report type you need
  3. Set the date range to cover the full previous year (e.g., January 1, 2025 to December 31, 2025)
  4. Click the Download button
  5. Choose CSV or Excel format
  6. Save the file to a dedicated "Tax 2025" folder on your computer

Export your Practice Better Reports

Organization best practices:

  • Create one master folder called "Tax 2025" (or applicable year)
  • Export all essential reports and save them with clear file names
  • Include any receipts for business expenses, categorized by type (software subscriptions, office supplies, continuing education, etc.)
  • Add a notes document explaining any unusual transactions your accountant might question
  • Cross-reference your Practice Better reports with bank statements and payment processor statements to ensure everything reconciles

Understanding payment processor tax forms

If you use Practice Better Payments (powered by Stripe) to process credit card payments, you may receive a 1099-K form for Payment Card and Third Party Network Transactions.

This form reports gross payment volume and is issued if you processed over a certain threshold in payments during the year. The threshold has changed over recent years, so check current IRS guidelines or consult your tax professional.

Important: You will receive your 1099-K form directly from your payment processor if you meet the reportable income thresholds. Some states have lower thresholds, so check current IRS guidelines and your state requirements, or consult your tax professional.

The 1099-K shows gross payments, which include amounts that were later refunded or written off. Make sure your accountant reconciles this with your actual net income from your Practice Better reports.

Learn more about 1099-K Forms

Using reports to plan for the new year

Beyond tax prep, your year-end reports provide valuable insights for planning your new year strategy:

  • Payment History shows which months were your highest and lowest revenue. Use this report to plan marketing or enrollment campaigns accordingly.
  • Accounts Receivable reveals if you have consistent issues with late payments.  Use this report to consider whether you require upfront payment or deposits for 2026.
  • Transaction Statement shows refund and write-off patterns. Use this report to identify if certain services or programs have higher cancellation rates.

4. Google Review Request Automation: Build Your Reputation

The new year brings an influx of people searching for health and wellness practitioners. Your online reputation plays a massive role in whether potential clients choose you over competitors.

Practice Better's Google review request automation makes it effortless to collect positive feedback from satisfied clients without manually asking after every session.

Why this matters: Most satisfied clients won't leave a review unless you ask. Manual requests are time-consuming and easy to forget. Automating this process ensures consistent reputation building without adding to your workload.

When to enable this automation

Reopening is the perfect time because:

  • You're already revisiting your automation settings
  • Clients who book in January are often highly motivated and engaged
  • New year energy makes clients more likely to respond to review requests
  • Building reviews early in the year gives you momentum for attracting new clients throughout 2026

Set up your Google review request automation

Pro tip: Set the automation to send 3-5 days after a session rather than immediately. This gives clients time to experience results from your recommendations, making them more likely to leave meaningful, positive reviews.

Compliance considerations

Not all practitioners can solicit reviews. Mental health providers, certain medical professionals, and some other regulated disciplines may face restrictions on requesting client testimonials.

Always check your professional board's guidelines before enabling review requests. If you're unsure, consult with your professional association or regulatory body.

If review solicitation isn't allowed in your field, you can still:

  • Link directly to your Google Business Profile review page in your website footer
  • Include the review link in your email signature (without explicitly asking)
  • Mention during consultations that you appreciate when clients share their experience (without directly requesting it)

Customizing your review request message

On the Professional, Plus, and Team plans, you can customize the email template:

  1. Go to Settings > Notification Preferences
  2. Navigate to Client Notifications
  3. Find Session Review Request
  4. Edit the message to match your practice's tone and brand

Keep it brief, genuine, and focused on how their feedback helps others find quality care.

Automate Google review requests

5. Availability & Out-of-Office Settings: Manage Client Expectations

Your calendar is the foundation of your practice operations. As you reopen, ensuring your availability is correctly configured prevents double-bookings, client confusion, and the January scramble of "I didn't know you were available then!"

Why this matters: Clients can only book what you make available. If your January calendar isn't open yet, you're losing booking opportunities. If your recurring availability is wrong, you'll spend time manually fixing errors instead of seeing clients.

Update your recurring availability

Your recurring availability controls what times clients can book each week. Review this before reopening to ensure it reflects any schedule changes for the new year.

How to update availability in Practice Better:

  1. Go to My Schedule > My Availability
  2. Click on an existing time block to edit, or click and drag to create new availability
  3. For each availability block, configure:
    • Days and times you're available
    • Which services can be booked during these times
    • Session methods (in-person, virtual, phone)
    • Location (if you have multiple offices or locations)
  4. Toggle Recurring Availability to set your standard weekly schedule
  5. Add one-time slots for special hours or temporary availability changes
  6. Save your changes

Pro tip: Add buffer time between sessions to prevent back-to-back burnout. Even 10-15 minutes between appointments gives you time to take notes, use the restroom, or clear your head before the next client.

Open your January (and February) calendar

Don't assume your standard weekly availability automatically populates future months. Manually verify that your January and February calendars are open and correctly configured.

Check for:

  • Accidental blocks or holds from testing
  • Holidays or personal days that you need to block
  • Any special hours or modified availability for the first week back

Manage your availability

Adjust booking windows

Booking windows control how far in advance (or how last-minute) clients can schedule with you.

Settings to review:

  1. Go to Settings > All Settings & Preferences > Booking Restrictions
  2. Under Allow clients to book..., choose your preferred window:
    • Any time in the future (most flexible—clients can book months ahead)
    • Within X days (rolling window—useful for managing immediate availability)
  3. Set minimum advance notice to prevent last-minute bookings if needed
  4. Configure daily session limits to prevent over-booking
  5. Click Save Changes

Alternative: You can also set booking restrictions per service:

  1. Go to My Practice > My Services
  2. Select a service
  3. Navigate to Booking Options
  4. Adjust the booking window, advance notice, and other restrictions for that specific service

Adjust your booking restrictions

Turn off your out-of-office notification

If you enabled an out-of-office notification during your closure, disable it before clients start booking.

How to disable out-of-office notification:

  1. Go to My Schedule > Out-of-Office Notification
  2. Uncheck Enable out-of-office notification for your holiday closure dates
  3. Verify no other out-of-office periods are accidentally enabled
  4. Click Save Changes

Manage your out-of-office notifications

Also remember to disable your Chat Autoresponder if you enabled one:

  1. Go to Settings > Telehealth & Messaging
  2. Scroll to Chat Autoresponder
  3. Click Edit settings and remove or disable the holiday autoresponder period
  4. Click Done

Pro tip: Keep your out-of-office notification configuration saved even after you disable it. You'll want to re-use the same settings for future closures, and having it ready to toggle on makes future breaks easier to manage.

Disable your chat autoresponder

6. Invoice Reminders: Maintain Healthy Cash Flow

The new year is a fresh financial start—but only if you collect on outstanding balances from the previous year. Practice Better's automated invoice reminders help you maintain healthy cash flow without awkward manual follow-ups.

Why this matters: Many practitioners hesitate to send payment reminders, worried about seeming pushy or damaging client relationships. Automation removes the personal awkwardness while ensuring clients receive professional, consistent reminders about outstanding balances.

Enable automated invoice reminders

If you haven't already enabled this feature, now is the time:

  1. Go to Settings > Invoices & Payments
  2. Check the box to enable Invoice Reminders
  3. Schedule the cadence for your reminders. You can send reminders anywhere from one day to eight weeks after the invoice is sent. Here’s a recommended schedule:
    • First reminder: 3-7 days after invoice is sent (gentle nudge)
    • Second reminder: 14 days after invoice is sent (firmer reminder)
    • Third reminder: 30 days after invoice is sent (final notice)
  4. Add up to three reminders by clicking Add another
  5. Optional: Enable Create a task for me after the final reminder to alert you to follow up manually on seriously overdue accounts
  6. Click Save Changes

Set up automated invoice reminders

Customize your invoice reminder templates

On the Professional, Plus, and Team plans, you can customize the invoice reminder email template:

  1. Go to Settings > Notification Preferences
  2. Navigate to Client Notifications
  3. Find Invoice Payment Reminder
  4. Edit the message to match your practice's tone

Keep the message professional, brief, and matter-of-fact. Avoid apologetic language ("Sorry to bother you...") or overly aggressive demands. Simply state the facts: the invoice amount, due date, and how to pay.

Customize invoice payment reminder email notifications

Review outstanding invoices from last year

Before you get busy with new client work, pull your Accounts Receivable Invoices report to see what balances carried over from last year:

  1. Go to My Practice > Reports
  2. Select Accounts Receivable Invoices
  3. Run the report to view all outstanding invoices
  4. Review which clients have unpaid balances
  5. Consider sending a personal message to clients with significantly overdue invoices

View outstanding invoices

Your Week-Before-Reopening Action Plan

Now that you understand the key Practice Better tools, here's your step-by-step action plan for the week before you reopen:

Monday: Automation Audit

  • Review all automations in My Practice > Automations
  • Re-enable automations that should run immediately (session reminders, confirmations)
  • Update any automations with outdated content or timing
  • Test critical automations with a test booking

Tuesday: Financial Organization

  • Export all year-end reports (Payment History, Transaction Statement, Sales Tax, Accounts Receivable)
  • Save reports to a dedicated tax folder
  • Review outstanding invoices and note any that need personal follow-up
  • Enable or verify automated invoice reminders are active

Wednesday: Calendar & Availability Setup

  • Verify your recurring availability is correct
  • Manually check that January and February calendars are open
  • Block any holidays or personal time off
  • Review and adjust booking window settings if needed
  • Add buffer time between sessions if you haven't already
  • Disable out-of-office notifications and chat autoresponders

Thursday: Communication & Reputation

  • Enable Google review request automation (if compliant with your professional regulations)
  • Draft your reopening Broadcast Message
  • Segment your client list if you want to send different messages to different groups
  • Schedule your broadcast to send on your official return date (or 1-2 days before)

Friday: Final Checks & Buffer Time

  • Test your booking flow as if you were a client
  • Verify all telehealth links generate correctly
  • Check that payment processing is functioning properly
  • Update your website, Google Business Profile, and social media to remove closure notices
  • Block time on your first day back for administrative catch-up

Advanced Strategies: Using Practice Better Tools Together

The real power of Practice Better comes from using multiple features together strategically. Here are some advanced workflows to consider:

Re-engagement Campaign for Inactive Clients

The workflow:

  1. Use Reports to identify clients who haven't booked in 60+ days
  2. Tag these clients as "Re-engagement" in their profiles
  3. Create a custom automation that triggers when someone receives the "Re-engagement" tag
  4. The automation sends a personalized sequence:
    • Day 1: "We miss you! Here's what's new at [Practice Name]"
    • Day 7: "Special offer: 15% off your next session if you book by [date]"
    • Day 14: Final touchpoint with a specific call-to-action

Why it works: You're using data (Reports) to identify opportunities, segmentation (Tags) to target the right people, and automation to deliver timely, personalized outreach without manual effort.

New Year Program Launch

The workflow:

  1. Create a new program or package in My Practice > My Services
  2. Set up an automation for new program enrollees with a welcome sequence, resource delivery, and milestone check-ins
  3. Use Broadcast Messages to announce the program to your entire client list
  4. Enable Google Review requests specifically for program graduates to build social proof
  5. Use Reports to track enrollment, completion rates, and revenue from the program

Why it works: You're leveraging automation for consistent delivery, broadcast messaging for promotion, and review requests to create testimonials that attract future participants.

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Cash Flow Optimization

The workflow:

  1. Enable automated invoice reminders with a 3-reminder sequence
  2. Run an Accounts Receivable report monthly to identify patterns in late payments
  3. Adjust your payment policies based on data (e.g., require deposits for clients who consistently pay late)
  4. Use automation to request payment at booking for new clients or clients with payment history issues
  5. Export Transaction Statement reports quarterly to reconcile with your accounting software

Why it works: Automation handles routine reminders, reports give you data to make informed policy decisions, and regular financial reviews keep you on top of cash flow.

Common Pitfalls to Avoid When Reopening

Pitfall 1: Assuming automations will "just work"

Don't re-enable all automations blindly. Review each one individually to ensure the content, timing, and triggers are still relevant. Test critical automations before clients start booking.

Pitfall 2: Not opening your calendar far enough ahead

If you only open your January calendar, clients looking to book in February will think you're not available. Open at least 6-8 weeks ahead to maximize booking opportunities.

Pitfall 3: Sending a generic reopening message

Personalization matters. Use client names, reference your relationship, and segment messages by client type or engagement level when possible. Generic mass emails get ignored.

Pitfall 4: Forgetting to disable out-of-office settings

If your out-of-office notification is still active, clients will see a banner saying you're closed even though you're accepting bookings. Double-check all closure-related settings are disabled.

Pitfall 5: Procrastinating on year-end reports

The longer you wait to export and organize your financial reports, the harder it becomes to remember details or reconcile discrepancies. Do it now while it's still fresh.

Pitfall 6: Over-scheduling yourself immediately

Don't pack your first day (or week) back with back-to-back sessions. Build in buffer time, administrative catch-up blocks, and breathing room. You'll be more effective with clients if you're not already exhausted.

Conclusion

Reopening your practice isn't just about turning off your out-of-office message and hoping clients book. Strategic use of Practice Better's tools transforms your reopening from reactive to proactive.

By leveraging these features, you'll:

  • Reconnect with clients efficiently through automated workflows and targeted communications
  • Fill your January calendar quickly with strategic booking window management
  • Start the year financially organized with complete year-end reports ready for tax time
  • Build your online reputation consistently through automated review requests
  • Prevent burnout by managing your availability and building in appropriate buffer time

The new year is your opportunity to work smarter, not harder. Practice Better handles the repetitive work—automations, reminders, reports—so you can focus on client care. Set them up once, and they work for you all year.

Ready to make the most of Practice Better? Start your free trial to explore all the features covered in this guide.

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