HubSpot + Practice Better

Sync clients to HubSpot and add them to lists and workflows automatically when they book, buy a package, or enroll.

What is HubSpot?

HubSpot is a CRM and marketing automation platform for managing contacts, lists, and marketing and sales workflows. When you link the HubSpot Connector, Practice Better creates a HubSpot contact for each new client and adds them to lists and workflows when a booking is confirmed, a package is purchased, or a client enrolls in a program. HubSpot is available with the Connector Hub add-on on Plus and Team plans. See every HubSpot workflow.

What you can do with HubSpot

Trigger HubSpot workflows — Add clients to a workflow when they book, buy a package, or enroll, so your follow-up runs without manual enrollment.

Build lists by offering — List additions for bookings, packages, and enrollments let you group clients by what they purchased.

Create contacts without data entry — Every new client becomes a HubSpot contact automatically.

Bring HubSpot leads in as clients — A new contact added to a list in HubSpot is added as a client in Practice Better.

How the HubSpot connector works

Connect your HubSpot account

The practice owner connects one HubSpot account through a one-time authorization. Client sync is practice-wide.

Choose how events sync

Each practitioner then chooses how their own sessions, packages, and enrollments sync to HubSpot. Solo practitioners complete both steps themselves.

Contacts, lists, and workflows

A new client creates a contact, and a confirmed booking, package, or program enrollment adds that contact to a list or a workflow.

Connect your HubSpot account in minutes.

Turn on Connector Hub, link your HubSpot account, and Practice Better keeps your contacts, lists, and workflows in sync automatically.

Frequently asked questions

Does Practice Better integrate with HubSpot?

Yes. Practice Better connects with HubSpot through the HubSpot Connector in Connector Hub. Clients sync to HubSpot as contacts and can be added to lists and workflows as they book, buy packages, or enroll.

Which Practice Better plans include the HubSpot Connector?

The HubSpot Connector is part of Connector Hub, a paid add-on for Plus and Team plans at $49/month. You also need an active HubSpot account. Starter and Professional plans can upgrade to get access. Learn more about pricing.

What triggers a HubSpot update?

Connector Hub workflows run in the background whenever the event happens in Practice Better. A new client creates a contact, and a confirmed booking, package, or program enrollment adds the contact to a list or a workflow. See all HubSpot workflows.

Does the HubSpot sync go both ways?

Yes. A new contact added to a list in HubSpot is added as a client in Practice Better.

Can my team members use the HubSpot Connector?

Yes, on a Team plan. The practice owner turns on the Manage Connectors permission for each role and connects HubSpot first, then team members configure their own settings. Connectors are not available to admin team members.

How do I disconnect HubSpot?

Any practitioner can delete their own HubSpot configuration, and the practice owner can unlink HubSpot for the whole practice from Connector Hub settings. Unlinking affects every team member who has HubSpot set up.

Stop copying new clients into HubSpot one at a time.

Try any paid plan free.