Mailchimp + Practice Better

Keep your email marketing in sync with your practice — automatically tag clients based on bookings, packages, and enrollments.

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Connect Mailchimp

What is Mailchimp?

Mailchimp is an email marketing platform that lets you segment, tag, and nurture your client list at scale. When you link the Mailchimp Connector, Practice Better automatically syncs your clients to Mailchimp and applies audience tags whenever a booking is confirmed, a package is purchased, or a client enrolls in a program — no manual list management required. Mailchimp is available with the Connector Hub add-on on Plus and Team plans. See every Mailchimp workflow.

What you can do with Mailchimp

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Segment by how clients engage — Tags for bookings, packages, and program enrollments let you target each group in Mailchimp.

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Start campaigns from a tag — Use the tags as the starting point for your Mailchimp campaigns and automations.

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Skip manual list uploads — New clients appear in your audience without exporting or importing a spreadsheet.

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Grow your client list from Mailchimp — A new or updated subscriber in Mailchimp is added as a client in Practice Better.

How the Mailchimp connector works

Connect your Mailchimp account

The practice owner connects one Mailchimp account through a one-time authorization.

Choose your audience and tags

Each practitioner then chooses their own audience and tags. Solo practitioners complete both steps themselves.

Subscribers and tags stay in sync

A new client adds or updates a subscriber, and a confirmed booking, package, or program enrollment adds that subscriber to a tag.

Connect your Mailchimp account in minutes.

Turn on Connector Hub, link your Mailchimp account, and Practice Better keeps your audience and tags in sync automatically.

Connect Mailchimp

Frequently asked questions

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Does Practice Better integrate with Mailchimp?

Yes. Practice Better connects with Mailchimp through the Mailchimp Connector in Connector Hub. Clients sync to your audience and are tagged as they book, buy packages, or enroll in programs.

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Which Practice Better plans include the Mailchimp Connector?

The Mailchimp Connector is part of Connector Hub, a paid add-on for Plus and Team plans at $49/month. You also need an active Mailchimp account. Starter and Professional plans can upgrade to get access. Learn more about pricing.

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What triggers a Mailchimp update?

Connector Hub workflows run in the background whenever the event happens in Practice Better. A new client adds or updates a subscriber, and a confirmed booking, package, or program enrollment adds the subscriber to a tag. A new or updated subscriber in Mailchimp also adds a client in Practice Better. See all Mailchimp workflows.

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Can I use multiple Mailchimp audiences?

Yes. Your practice connects to one Mailchimp account, but each practitioner can choose their own audience and configure their own tags, so you can segment by provider if needed.

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Can my team members use the Mailchimp Connector?

Yes, on a Team plan. The practice owner turns on the Manage Connectors permission for each role and connects Mailchimp first, then team members configure their own settings. Connectors are not available to admin team members.

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How do I disconnect Mailchimp?

Any practitioner can delete their own Mailchimp configuration, and the practice owner can unlink Mailchimp for the whole practice from Connector Hub settings. Unlinking affects every team member who has Mailchimp set up.