Practice Better is our top pick for professional health coaches. It brings together everything you actually need in one place: client engagement tools that keep people accountable (journaling, habit tracking, progress metrics), program builders that let you systematize your approach with reusable protocols, and all the practice management essentials (HIPAA-compliant charting, telehealth, scheduling, billing with insurance support). It's built specifically for a variety of practitioner types, including nutrition and wellness professionals, functional medicine doctors, mental health professionals, medical doctors, nurse practitioners, chiropractors, and naturopathic doctors
Healthie is a strong alternative with similar capabilities and excellent group coaching features. SimplePractice excels if you need robust mental health integrations or bill insurance heavily. Jane App is ideal for multi-disciplinary clinics or Canadian practices. TrueCoach works best if your focus is primarily fitness programming with some wellness coaching.
We've worked with thousands of health coaches over the years, and we've learned what actually matters when choosing practice software. Here's what we looked at for each platform:
What makes or breaks a health coach app:
We pulled pricing and features from official vendor sites, verified HIPAA claims through compliance pages, and read through user reviews to see what real practitioners say. All pricing is current as of October 31, 2025, but always double-check with vendors before buying—things change.
A note on timing: We're writing this in late 2025 for coaches making decisions heading into 2026. Platforms update regularly, so we'll refresh this article in Q1 2026.
Why: Complete platform combining client engagement (journaling, habits, metrics), protocol builders, program delivery, and practice management (EHR, telehealth, insurance billing). Purpose-built for nutrition and wellness pros across a variety of disciplines, with strong supplement and lab integrations.
Why: Comprehensive EHR with excellent group coaching features and extensive wearable integrations (including Dexcom CGM). Note: Recent strategic pivot toward enterprise/API product (Healthie+) may signal diminished focus on solo/small practitioners.
Why: Trusted by 225,000+ practitioners, strongest for those who need robust mental health features alongside wellness coaching. Excellent if you bill insurance frequently or work in integrated care settings.
Why: Beautiful interface with 10,000+ clinical templates, strong multi-provider features, and excellent reputation in Canada. Ideal for clinics mixing different practitioner types (RMTs, physios, nutritionists).
Why: Excellent workout programming with video library, habit tracking, and MyFitnessPal integration. Best for coaches who lead with exercise but want to layer in nutrition and wellness habits.
Practice Better is ideal for solo health coaches, nutritionists, dietitians, and functional medicine practitioners, as well as small group practices (2-20 clinicians) who want a comprehensive, all-in-one solution. It's particularly strong for coaches who deliver structured programs, use protocols, track detailed client metrics, and need HIPAA compliance by default.
Practice Better's three-way integration of client engagement, program delivery, and practice management makes it the strongest all-around choice for wellness professionals. The ability to create reusable protocols means you can systematize your approach (e.g., "Gut Health Protocol," "Hormone Balance Program") and deliver them consistently to multiple clients.
The platform understands the nuances of nutrition and functional medicine workflows, offering supplement dispensary integrations (Fullscript, WholeScripts, The Natural Dispensary), lab connectivity (Rupa Health, Fullscript Labs, Evexia), and comprehensive nutrition tracking via Cronometer and That Clean Life integrations.
For insurance billing, the Claim.MD integration handles eligibility verification, claims submission, status tracking, and rejection management—plus Office Ally connectivity gives you access to 5,000+ payers with format-ready CMS-1500 exports. Whether you're cash-pay, insurance-based, or hybrid, Practice Better handles the full spectrum of billing needs including payment plans, HSA/FSA cards, automated reminders, and multi-currency invoicing.
Practice Better covers all the bases that matter for professional health coaches. The client engagement tools (journaling, habits, metrics) actually keep clients accountable between sessions. The protocol builder lets you systematize your approach instead of recreating the wheel for every client. And unlike cobbling together Calendly + Zoom + QuickBooks + a separate client app, everything lives in one HIPAA-compliant platform.
It's not the simplest option—there's a learning curve—but that's because it handles complex professional workflows. For serious practitioners who want to deliver programs, document properly, and grow beyond 1-on-1 sessions, it's the most complete solution.
Important differentiator: While some competitors have pivoted to focus on enterprise clients and large organizations, Practice Better remains committed to serving solo practitioners and small to mid-size clinics (1-20 providers) as our core market. Every feature we build is designed with your practice in mind, not tech startups or developers.
Annual billing available for Starter plan ($25/month). All plans include HIPAA compliance. Source: Practice Better Pricing
Practice Better is the most complete solution for professional health coaches who take their practice seriously. If you're ready to invest in a platform that will grow with you from solo practitioner to multi-provider clinic, and you value systemization, protocols, and client accountability tools, this is your best choice.
Healthie now positions itself as an "API-first infrastructure platform" for enterprise healthcare organizations and digital health companies, particularly through their Healthie+ offering. While they still serve solo and small group practices through standard plans, their recent development focus has clearly shifted toward larger organizations (serving "10M patients"), developer teams building custom healthcare apps, and health tech startups needing API access.
For small to mid-size practices (1-10 providers), Healthie remains functional, but the strategic direction suggests diminishing focus on the solo practitioner and small clinic market. If you're a health coach looking for a platform committed to serving small practices, this pivot is worth considering.
For the features that remain focused on standard users, Healthie excels at group coaching with built-in group video and community tools. The wearable integrations—including Dexcom for CGM data, Withings scales, and various fitness trackers—are extensive. The AI charting assistant speeds up documentation.
The platform is SOC 2 Type 2 and HITRUST certified with enterprise-grade security. Like Practice Better, Healthie offers Claim.MD integration for insurance billing.
However, it's important to note: Healthie's 2025 product roadmap and marketing heavily emphasize Healthie+ (their enterprise/API product), developer tools, and "managing complexity at scale." Their mid-year 2025 update states their focus is on "helping customers manage complexity at scale" and "enabling a world-class developer experience." API access is only available on Enterprise and Group plans.
While solo practitioners can still use Healthie's standard plans, the company's strategic direction suggests they're prioritizing enterprise clients, digital health startups, and organizations with engineering teams over small practices. For health coaches who want a platform actively building for their segment, this is an important consideration.
Healthie offers a solid EHR with excellent group coaching and wearable integration features. However, their recent strategic pivot toward enterprise clients (Healthie+), API-first development, and large-scale organizations raises questions about their continued commitment to solo and small group practitioners. If you're a 1-5 person practice looking for a platform that prioritizes your needs and builds features with you in mind, consider whether Healthie's enterprise focus aligns with your long-term needs. Practice Better, by contrast, remains committed to serving small to mid-size practices (1-20 providers) as our core market.
Mental health professionals (therapists, counselors, psychologists) who also offer wellness coaching, or health coaches working in integrated behavioral health settings. Excellent for practices that bill insurance regularly or need robust mental health documentation tools alongside wellness features.
SimplePractice is the most established platform in this comparison, trusted by 225,000+ practitioners. Its strength lies in comprehensive mental health features that wellness coaches working in behavioral health settings will appreciate—treatment plans, standardized assessments, outcomes tracking.
The insurance billing is deeply integrated and mature, making it ideal if you work with insurance companies regularly. The template library is extensive, and the platform is HITRUST certified (a rigorous security framework), giving it enterprise-level credibility.
If you're a health coach who works alongside therapists, or you integrate mental health support into your wellness practice, SimplePractice provides tools that Practice Better and Healthie don't emphasize as strongly.
Pricing increased in March 2025, pushing more features to higher tiers. Source: SimplePractice Pricing
Source: SimplePractice Security
SimplePractice is the best choice if you need strong mental health features alongside wellness coaching, work in integrated care settings, or bill insurance heavily. The platform's maturity and large user base provide stability, though recent price increases and telehealth complaints are worth noting. For pure wellness/nutrition coaching without mental health focus, Practice Better or Healthie may be better fits.
Multi-disciplinary clinics mixing different practitioner types (RMTs, chiropractors, physiotherapists, nutritionists, mental health counselors), Canadian practices (strong PIPEDA compliance), and anyone who values beautiful design and user experience. Ideal for clinics with 2-10 providers who want elegant scheduling and client-facing features.
Jane App has the most beautiful, intuitive interface of any platform in this comparison. The scheduling system is outstanding—color-coded, easy to manage across multiple providers, with smart features like waitlist auto-fill and relationship management (so parents can manage children's appointments).
The community template library with 50,000+ clinical forms is a game-changer. Instead of building intake forms from scratch, you can browse psychology assessments, nutrition questionnaires, or allied health forms created by other practitioners.
Jane is particularly strong for Canadian practices (built in Toronto, PIPEDA compliant) and multi-disciplinary clinics where you need to support different practitioner types with different workflows.
Add-ons: Insurance billing (+$20/month), Group telehealth (+$15/practitioner/month), AI Scribe (+$15/practitioner/month)
Jane App is the best choice for multi-disciplinary clinics who value design, user experience, and community resources. The template library alone can save dozens of hours of setup time. Perfect for Canadian practices or anyone building a team practice with multiple provider types. Less ideal for solo coaches who need heavy program/protocol building.
Personal trainers, strength coaches, and wellness coaches who lead with exercise programming but want to layer in nutrition and lifestyle habits. Good fit for coaches transitioning from pure fitness to more holistic wellness offerings. Not suitable for practices requiring HIPAA compliance or medical documentation.
TrueCoach has the best workout programming experience of any platform in this comparison. If you're a coach who loves creating detailed training programs, analyzing client form via video, and tracking strength progressions, TrueCoach's interface feels built for you.
The exercise library is extensive and professional-grade. The client-facing app is simple and uncluttered—clients consistently praise how easy it is to log workouts and see their programs. The MyFitnessPal integration makes nutrition tracking seamless without reinventing the wheel.
For wellness coaches coming from a fitness background who want to add habit coaching and basic nutrition guidance to their exercise programs, TrueCoach provides exactly what you need without overwhelming complexity.
Annual plans available with discount. Free 14-day trial. Source: TrueCoach Pricing
TrueCoach is the clear choice for fitness coaches and trainers who want to expand into wellness coaching while keeping exercise programming at the center. The workout builder is excellent, and the client experience is clean and simple. However, it's not suitable for health coaches who need HIPAA compliance, EHR features, telehealth, or comprehensive practice management. If you're purely cash-pay fitness/wellness without medical documentation needs, TrueCoach delivers great value.
Not sure which direction to go? Here are some questions to help you narrow it down:
Here are the questions we hear most often from health coaches evaluating software:
Both are comprehensive platforms for health coaches with similar feature sets (EHR, telehealth, insurance billing, client engagement). Practice Better emphasizes protocol builders and systemized program delivery, making it ideal for functional medicine and nutrition practices that use repeatable frameworks. Healthie emphasizes group coaching features and has more extensive wearable integrations (especially Dexcom for CGM).
Key strategic difference: Healthie has recently pivoted to focus on enterprise clients and digital health companies through Healthie+ (their API-first product), with development resources now emphasizing "scale to 10M patients" and developer tools. Practice Better remains committed to serving solo practitioners and small to mid-size clinics (1-20 providers) as our core market. If you're a small practice owner, consider which company's priorities align with your needs.
SimplePractice works well for health coaches who integrate mental health support or work in behavioral health settings. It's especially good if you bill insurance regularly or need robust treatment planning. However, it lacks some nutrition-specific features (meal planning, supplement dispensaries, lab integrations) that Practice Better and Healthie offer. Best for wellness coaches in integrated care or those coming from mental health backgrounds.
TrueCoach works if fitness programming is your primary service and nutrition/wellness is secondary. The MyFitnessPal integration handles macro tracking well, and you can create custom habits. However, it lacks HIPAA compliance, telehealth, scheduling, EHR, and comprehensive billing—core features for professional health coaching practices. Best for fitness coaches expanding into wellness, not wellness coaches adding fitness.
HIPAA (Health Insurance Portability and Accountability Act) protects patient health information in the U.S. If you're a covered entity (e.g., billing insurance) or working with one, you need HIPAA-compliant tools. A Business Associate Agreement (BAA) is a legal contract where your software vendor agrees to safeguard protected health information (PHI). Even if you're not legally required to be HIPAA-compliant (many cash-pay coaches are not), using compliant platforms protects client privacy and establishes professionalism. All platforms except TrueCoach offer HIPAA compliance.
Data portability varies. Most platforms let you export client lists and basic data as CSV files. Practice Better's Migration Concierge service stands out among the group for its robust support and ease of onboarding. However, structured content (protocols, programs, templates) rarely transfers directly. Before committing, ask vendors about export capabilities. Practice Better, Healthie, SimplePractice, and Jane App all offer trials—use these to test before fully migrating. TrueCoach is simpler with less structured content, making migration easier.
Solo plans typically cost $25-80/month. Team plans range from $100-200/month base fee, plus per-provider fees. Jane App uses per-provider pricing most heavily ($35 CAD/month per full-time provider). Practice Better and Healthie use tier-based pricing with set client limits. SimplePractice's Plus plan ($99/month) allows multi-provider access. Plan for $50-100/month per provider as you scale.
Practice Better and Healthie have the strongest group coaching features—group video, community forums, and broadcast messaging included. Practice Better also offers group programs, internal group chat, and shared calendar. Jane App offers group video as a $15/month add-on (up to 12 participants). SimplePractice offers group notes for documentation but not group sessions.
If you're new to practice management software, here are some terms you'll see thrown around:
HIPAA/BAA: The Health Insurance Portability and Accountability Act (HIPAA) sets U.S. standards for protecting patient health information. A Business Associate Agreement (BAA) is a contract ensuring software vendors comply with HIPAA when handling protected health information (PHI). Essential for covered entities and recommended for all health professionals.
EHR (Electronic Health Record): Digital version of a patient's medical chart. In health coaching platforms, EHRs include client profiles, intake forms, SOAP notes, charting, and documentation. Practice Better, Healthie, SimplePractice, and Jane App all function as EHRs. TrueCoach does not.
Protocols: Structured, step-by-step health plans created by practitioners that guide clients through specific interventions (e.g., gut health protocol, hormone balancing protocol). Protocols typically include tasks, resources, supplements, dietary guidance, and timelines. Practice Better specializes in protocol building; other platforms offer program features but less structured protocol frameworks.
SOAP Notes: Structured clinical documentation format: Subjective (client's description), Objective (practitioner's observations), Assessment (diagnosis/analysis), Plan (treatment approach). Standard for medical charting. All platforms except TrueCoach support SOAP notes.
Client Portal: A secure, personalized interface where clients log in to access health information, complete forms, schedule appointments, message their coach, track progress, and view assigned programs. All platforms in this comparison offer client portals, with varying feature sets.
Telehealth: Healthcare services delivered via video conferencing. Practice Better, Healthie, SimplePractice, and Jane App all offer HIPAA-compliant telehealth. TrueCoach does not include telehealth features.
Integrations: Connections between your health coach app and other software or devices (e.g., wearables, supplement platforms, payment processors, telehealth tools). Integrations streamline workflows and improve data accuracy. Practice Better offers the most integrations relevant to functional medicine and nutrition practices.
Insurance Billing/Claims: Submitting claims to insurance companies for reimbursement. Requires specific software integrations (like Claim.MD) and understanding of CPT codes, ICD-10 codes, and payer requirements. Practice Better, Healthie, and SimplePractice all offer insurance billing. Jane App offers it as an add-on. TrueCoach does not.
Multi-Provider/Team Features: Tools that allow multiple practitioners to work within the same practice account—shared calendars, client hand-offs, team messaging, provider permissions. Important for group practices. All platforms except TrueCoach offer team features (TrueCoach is individual coach-focused).
Wearable Integrations: Connections to fitness trackers and health devices (Apple Watch, Fitbit, Oura, Dexcom CGM, Withings scales). Allow automatic syncing of steps, sleep, heart rate, glucose, and other biometrics. Healthie has the most extensive wearable integrations including medical devices like Dexcom.
If you're leaning toward Practice Better, we'd love to show you around. You can try everything free for 30 days—no credit card needed.
What you'll be able to do:
✅ Build custom protocols and programs
✅ Set up client journaling and habit tracking
✅ Run your first HIPAA-compliant telehealth session
✅ Connect your scheduling, billing, and charting in one place
Over 50,000 health and wellness professionals use Practice Better to run their practices.
👉 Start Your Free Trial | Try a Demo | See Pricing
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Practice Better is our top pick for professional health coaches. It brings together everything you actually need in one place: client engagement tools that keep people accountable (journaling, habit tracking, progress metrics), program builders that let you systematize your approach with reusable protocols, and all the practice management essentials (HIPAA-compliant charting, telehealth, scheduling, billing with insurance support). It's built specifically for a variety of practitioner types, including nutrition and wellness professionals, functional medicine doctors, mental health professionals, medical doctors, nurse practitioners, chiropractors, and naturopathic doctors
Healthie is a strong alternative with similar capabilities and excellent group coaching features. SimplePractice excels if you need robust mental health integrations or bill insurance heavily. Jane App is ideal for multi-disciplinary clinics or Canadian practices. TrueCoach works best if your focus is primarily fitness programming with some wellness coaching.
We've worked with thousands of health coaches over the years, and we've learned what actually matters when choosing practice software. Here's what we looked at for each platform:
What makes or breaks a health coach app:
We pulled pricing and features from official vendor sites, verified HIPAA claims through compliance pages, and read through user reviews to see what real practitioners say. All pricing is current as of October 31, 2025, but always double-check with vendors before buying—things change.
A note on timing: We're writing this in late 2025 for coaches making decisions heading into 2026. Platforms update regularly, so we'll refresh this article in Q1 2026.
Why: Complete platform combining client engagement (journaling, habits, metrics), protocol builders, program delivery, and practice management (EHR, telehealth, insurance billing). Purpose-built for nutrition and wellness pros across a variety of disciplines, with strong supplement and lab integrations.
Why: Comprehensive EHR with excellent group coaching features and extensive wearable integrations (including Dexcom CGM). Note: Recent strategic pivot toward enterprise/API product (Healthie+) may signal diminished focus on solo/small practitioners.
Why: Trusted by 225,000+ practitioners, strongest for those who need robust mental health features alongside wellness coaching. Excellent if you bill insurance frequently or work in integrated care settings.
Why: Beautiful interface with 10,000+ clinical templates, strong multi-provider features, and excellent reputation in Canada. Ideal for clinics mixing different practitioner types (RMTs, physios, nutritionists).
Why: Excellent workout programming with video library, habit tracking, and MyFitnessPal integration. Best for coaches who lead with exercise but want to layer in nutrition and wellness habits.
Practice Better is ideal for solo health coaches, nutritionists, dietitians, and functional medicine practitioners, as well as small group practices (2-20 clinicians) who want a comprehensive, all-in-one solution. It's particularly strong for coaches who deliver structured programs, use protocols, track detailed client metrics, and need HIPAA compliance by default.
Practice Better's three-way integration of client engagement, program delivery, and practice management makes it the strongest all-around choice for wellness professionals. The ability to create reusable protocols means you can systematize your approach (e.g., "Gut Health Protocol," "Hormone Balance Program") and deliver them consistently to multiple clients.
The platform understands the nuances of nutrition and functional medicine workflows, offering supplement dispensary integrations (Fullscript, WholeScripts, The Natural Dispensary), lab connectivity (Rupa Health, Fullscript Labs, Evexia), and comprehensive nutrition tracking via Cronometer and That Clean Life integrations.
For insurance billing, the Claim.MD integration handles eligibility verification, claims submission, status tracking, and rejection management—plus Office Ally connectivity gives you access to 5,000+ payers with format-ready CMS-1500 exports. Whether you're cash-pay, insurance-based, or hybrid, Practice Better handles the full spectrum of billing needs including payment plans, HSA/FSA cards, automated reminders, and multi-currency invoicing.
Practice Better covers all the bases that matter for professional health coaches. The client engagement tools (journaling, habits, metrics) actually keep clients accountable between sessions. The protocol builder lets you systematize your approach instead of recreating the wheel for every client. And unlike cobbling together Calendly + Zoom + QuickBooks + a separate client app, everything lives in one HIPAA-compliant platform.
It's not the simplest option—there's a learning curve—but that's because it handles complex professional workflows. For serious practitioners who want to deliver programs, document properly, and grow beyond 1-on-1 sessions, it's the most complete solution.
Important differentiator: While some competitors have pivoted to focus on enterprise clients and large organizations, Practice Better remains committed to serving solo practitioners and small to mid-size clinics (1-20 providers) as our core market. Every feature we build is designed with your practice in mind, not tech startups or developers.
Annual billing available for Starter plan ($25/month). All plans include HIPAA compliance. Source: Practice Better Pricing
Practice Better is the most complete solution for professional health coaches who take their practice seriously. If you're ready to invest in a platform that will grow with you from solo practitioner to multi-provider clinic, and you value systemization, protocols, and client accountability tools, this is your best choice.
Healthie now positions itself as an "API-first infrastructure platform" for enterprise healthcare organizations and digital health companies, particularly through their Healthie+ offering. While they still serve solo and small group practices through standard plans, their recent development focus has clearly shifted toward larger organizations (serving "10M patients"), developer teams building custom healthcare apps, and health tech startups needing API access.
For small to mid-size practices (1-10 providers), Healthie remains functional, but the strategic direction suggests diminishing focus on the solo practitioner and small clinic market. If you're a health coach looking for a platform committed to serving small practices, this pivot is worth considering.
For the features that remain focused on standard users, Healthie excels at group coaching with built-in group video and community tools. The wearable integrations—including Dexcom for CGM data, Withings scales, and various fitness trackers—are extensive. The AI charting assistant speeds up documentation.
The platform is SOC 2 Type 2 and HITRUST certified with enterprise-grade security. Like Practice Better, Healthie offers Claim.MD integration for insurance billing.
However, it's important to note: Healthie's 2025 product roadmap and marketing heavily emphasize Healthie+ (their enterprise/API product), developer tools, and "managing complexity at scale." Their mid-year 2025 update states their focus is on "helping customers manage complexity at scale" and "enabling a world-class developer experience." API access is only available on Enterprise and Group plans.
While solo practitioners can still use Healthie's standard plans, the company's strategic direction suggests they're prioritizing enterprise clients, digital health startups, and organizations with engineering teams over small practices. For health coaches who want a platform actively building for their segment, this is an important consideration.
Healthie offers a solid EHR with excellent group coaching and wearable integration features. However, their recent strategic pivot toward enterprise clients (Healthie+), API-first development, and large-scale organizations raises questions about their continued commitment to solo and small group practitioners. If you're a 1-5 person practice looking for a platform that prioritizes your needs and builds features with you in mind, consider whether Healthie's enterprise focus aligns with your long-term needs. Practice Better, by contrast, remains committed to serving small to mid-size practices (1-20 providers) as our core market.
Mental health professionals (therapists, counselors, psychologists) who also offer wellness coaching, or health coaches working in integrated behavioral health settings. Excellent for practices that bill insurance regularly or need robust mental health documentation tools alongside wellness features.
SimplePractice is the most established platform in this comparison, trusted by 225,000+ practitioners. Its strength lies in comprehensive mental health features that wellness coaches working in behavioral health settings will appreciate—treatment plans, standardized assessments, outcomes tracking.
The insurance billing is deeply integrated and mature, making it ideal if you work with insurance companies regularly. The template library is extensive, and the platform is HITRUST certified (a rigorous security framework), giving it enterprise-level credibility.
If you're a health coach who works alongside therapists, or you integrate mental health support into your wellness practice, SimplePractice provides tools that Practice Better and Healthie don't emphasize as strongly.
Pricing increased in March 2025, pushing more features to higher tiers. Source: SimplePractice Pricing
Source: SimplePractice Security
SimplePractice is the best choice if you need strong mental health features alongside wellness coaching, work in integrated care settings, or bill insurance heavily. The platform's maturity and large user base provide stability, though recent price increases and telehealth complaints are worth noting. For pure wellness/nutrition coaching without mental health focus, Practice Better or Healthie may be better fits.
Multi-disciplinary clinics mixing different practitioner types (RMTs, chiropractors, physiotherapists, nutritionists, mental health counselors), Canadian practices (strong PIPEDA compliance), and anyone who values beautiful design and user experience. Ideal for clinics with 2-10 providers who want elegant scheduling and client-facing features.
Jane App has the most beautiful, intuitive interface of any platform in this comparison. The scheduling system is outstanding—color-coded, easy to manage across multiple providers, with smart features like waitlist auto-fill and relationship management (so parents can manage children's appointments).
The community template library with 50,000+ clinical forms is a game-changer. Instead of building intake forms from scratch, you can browse psychology assessments, nutrition questionnaires, or allied health forms created by other practitioners.
Jane is particularly strong for Canadian practices (built in Toronto, PIPEDA compliant) and multi-disciplinary clinics where you need to support different practitioner types with different workflows.
Add-ons: Insurance billing (+$20/month), Group telehealth (+$15/practitioner/month), AI Scribe (+$15/practitioner/month)
Jane App is the best choice for multi-disciplinary clinics who value design, user experience, and community resources. The template library alone can save dozens of hours of setup time. Perfect for Canadian practices or anyone building a team practice with multiple provider types. Less ideal for solo coaches who need heavy program/protocol building.
Personal trainers, strength coaches, and wellness coaches who lead with exercise programming but want to layer in nutrition and lifestyle habits. Good fit for coaches transitioning from pure fitness to more holistic wellness offerings. Not suitable for practices requiring HIPAA compliance or medical documentation.
TrueCoach has the best workout programming experience of any platform in this comparison. If you're a coach who loves creating detailed training programs, analyzing client form via video, and tracking strength progressions, TrueCoach's interface feels built for you.
The exercise library is extensive and professional-grade. The client-facing app is simple and uncluttered—clients consistently praise how easy it is to log workouts and see their programs. The MyFitnessPal integration makes nutrition tracking seamless without reinventing the wheel.
For wellness coaches coming from a fitness background who want to add habit coaching and basic nutrition guidance to their exercise programs, TrueCoach provides exactly what you need without overwhelming complexity.
Annual plans available with discount. Free 14-day trial. Source: TrueCoach Pricing
TrueCoach is the clear choice for fitness coaches and trainers who want to expand into wellness coaching while keeping exercise programming at the center. The workout builder is excellent, and the client experience is clean and simple. However, it's not suitable for health coaches who need HIPAA compliance, EHR features, telehealth, or comprehensive practice management. If you're purely cash-pay fitness/wellness without medical documentation needs, TrueCoach delivers great value.
Not sure which direction to go? Here are some questions to help you narrow it down:
Here are the questions we hear most often from health coaches evaluating software:
Both are comprehensive platforms for health coaches with similar feature sets (EHR, telehealth, insurance billing, client engagement). Practice Better emphasizes protocol builders and systemized program delivery, making it ideal for functional medicine and nutrition practices that use repeatable frameworks. Healthie emphasizes group coaching features and has more extensive wearable integrations (especially Dexcom for CGM).
Key strategic difference: Healthie has recently pivoted to focus on enterprise clients and digital health companies through Healthie+ (their API-first product), with development resources now emphasizing "scale to 10M patients" and developer tools. Practice Better remains committed to serving solo practitioners and small to mid-size clinics (1-20 providers) as our core market. If you're a small practice owner, consider which company's priorities align with your needs.
SimplePractice works well for health coaches who integrate mental health support or work in behavioral health settings. It's especially good if you bill insurance regularly or need robust treatment planning. However, it lacks some nutrition-specific features (meal planning, supplement dispensaries, lab integrations) that Practice Better and Healthie offer. Best for wellness coaches in integrated care or those coming from mental health backgrounds.
TrueCoach works if fitness programming is your primary service and nutrition/wellness is secondary. The MyFitnessPal integration handles macro tracking well, and you can create custom habits. However, it lacks HIPAA compliance, telehealth, scheduling, EHR, and comprehensive billing—core features for professional health coaching practices. Best for fitness coaches expanding into wellness, not wellness coaches adding fitness.
HIPAA (Health Insurance Portability and Accountability Act) protects patient health information in the U.S. If you're a covered entity (e.g., billing insurance) or working with one, you need HIPAA-compliant tools. A Business Associate Agreement (BAA) is a legal contract where your software vendor agrees to safeguard protected health information (PHI). Even if you're not legally required to be HIPAA-compliant (many cash-pay coaches are not), using compliant platforms protects client privacy and establishes professionalism. All platforms except TrueCoach offer HIPAA compliance.
Data portability varies. Most platforms let you export client lists and basic data as CSV files. Practice Better's Migration Concierge service stands out among the group for its robust support and ease of onboarding. However, structured content (protocols, programs, templates) rarely transfers directly. Before committing, ask vendors about export capabilities. Practice Better, Healthie, SimplePractice, and Jane App all offer trials—use these to test before fully migrating. TrueCoach is simpler with less structured content, making migration easier.
Solo plans typically cost $25-80/month. Team plans range from $100-200/month base fee, plus per-provider fees. Jane App uses per-provider pricing most heavily ($35 CAD/month per full-time provider). Practice Better and Healthie use tier-based pricing with set client limits. SimplePractice's Plus plan ($99/month) allows multi-provider access. Plan for $50-100/month per provider as you scale.
Practice Better and Healthie have the strongest group coaching features—group video, community forums, and broadcast messaging included. Practice Better also offers group programs, internal group chat, and shared calendar. Jane App offers group video as a $15/month add-on (up to 12 participants). SimplePractice offers group notes for documentation but not group sessions.
If you're new to practice management software, here are some terms you'll see thrown around:
HIPAA/BAA: The Health Insurance Portability and Accountability Act (HIPAA) sets U.S. standards for protecting patient health information. A Business Associate Agreement (BAA) is a contract ensuring software vendors comply with HIPAA when handling protected health information (PHI). Essential for covered entities and recommended for all health professionals.
EHR (Electronic Health Record): Digital version of a patient's medical chart. In health coaching platforms, EHRs include client profiles, intake forms, SOAP notes, charting, and documentation. Practice Better, Healthie, SimplePractice, and Jane App all function as EHRs. TrueCoach does not.
Protocols: Structured, step-by-step health plans created by practitioners that guide clients through specific interventions (e.g., gut health protocol, hormone balancing protocol). Protocols typically include tasks, resources, supplements, dietary guidance, and timelines. Practice Better specializes in protocol building; other platforms offer program features but less structured protocol frameworks.
SOAP Notes: Structured clinical documentation format: Subjective (client's description), Objective (practitioner's observations), Assessment (diagnosis/analysis), Plan (treatment approach). Standard for medical charting. All platforms except TrueCoach support SOAP notes.
Client Portal: A secure, personalized interface where clients log in to access health information, complete forms, schedule appointments, message their coach, track progress, and view assigned programs. All platforms in this comparison offer client portals, with varying feature sets.
Telehealth: Healthcare services delivered via video conferencing. Practice Better, Healthie, SimplePractice, and Jane App all offer HIPAA-compliant telehealth. TrueCoach does not include telehealth features.
Integrations: Connections between your health coach app and other software or devices (e.g., wearables, supplement platforms, payment processors, telehealth tools). Integrations streamline workflows and improve data accuracy. Practice Better offers the most integrations relevant to functional medicine and nutrition practices.
Insurance Billing/Claims: Submitting claims to insurance companies for reimbursement. Requires specific software integrations (like Claim.MD) and understanding of CPT codes, ICD-10 codes, and payer requirements. Practice Better, Healthie, and SimplePractice all offer insurance billing. Jane App offers it as an add-on. TrueCoach does not.
Multi-Provider/Team Features: Tools that allow multiple practitioners to work within the same practice account—shared calendars, client hand-offs, team messaging, provider permissions. Important for group practices. All platforms except TrueCoach offer team features (TrueCoach is individual coach-focused).
Wearable Integrations: Connections to fitness trackers and health devices (Apple Watch, Fitbit, Oura, Dexcom CGM, Withings scales). Allow automatic syncing of steps, sleep, heart rate, glucose, and other biometrics. Healthie has the most extensive wearable integrations including medical devices like Dexcom.
If you're leaning toward Practice Better, we'd love to show you around. You can try everything free for 30 days—no credit card needed.
What you'll be able to do:
✅ Build custom protocols and programs
✅ Set up client journaling and habit tracking
✅ Run your first HIPAA-compliant telehealth session
✅ Connect your scheduling, billing, and charting in one place
Over 50,000 health and wellness professionals use Practice Better to run their practices.
👉 Start Your Free Trial | Try a Demo | See Pricing
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