Marketing shouldn’t make you feel like a sellout.
You didn’t train for years just to lip-sync on Reels or write fake urgency captions. But referrals have slowed. The inbox is quiet. You need more clients, not a new personality. You don’t need hype. You need a way to show up, be seen, and grow without performing.
The good news? Marketing doesn’t have to suck. These seven ideas won’t make you famous, but they will get you clients.
Marketing goal: Build trust and reduce no-shows
Effort level: Low (set it and forget it)
HIPAA note: Always use secure, HIPAA-compliant platforms
Your future clients are silently wondering:
Instead of answering these questions one by one, turn them into a simple 3–5 email welcome sequence. Send it automatically when someone books a consult or downloads a resource.
How to do it:
Use automated workflows in Practice Better to send a sequence based on a form submission or appointment booking. The new Automated Form Builder makes this process even faster. Set it up once and let it run behind the scenes.
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Marketing goal: Reduce anxiety and increase bookings
Effort level: Medium (but one-time)
First-time clients are often nervous. A short, friendly video tour of your practice helps them feel more comfortable and confident about working with you.
Show your space or walk through a virtual session. Explain how you work, what clients can expect, and how they’ll feel supported from day one.
Why it works:
Seeing you speak helps people connect faster. According to Firework, incorporating video on your landing page can increase conversions by 86%.
Add this video to your website, embed it in your intake forms, or include it in your email sequence.
Marketing goal: Encourage quicker action without pressure
Effort level: Low
Many clients wait too long to book. They’re interested, but not urgent. A simple tweak in how you present your schedule can help.
Try this:
In Practice Better, you can customize your availability and send these reminders automatically. This helps people act without feeling sold to.
Marketing goal: Build trust through proof
Effort level: Low to medium
Google reviews are powerful — especially when they don’t just sit on Google. With Practice Better’s Google Reviews integration, you can automatically collect reviews and repurpose them across your website, social media, and booking page as authentic social proof.
Don’t stop at star ratings. Pull short, powerful quotes from real clients and highlight them in a dedicated “Client Wins” section. These quick snapshots of success help potential clients feel seen and understood — and move them closer to booking.
Example:
“After two months of working together, I finally sleep through the night.” – Female, 39
Use first-person voice and general identifiers like age, gender, or profession. Keep it anonymized and always get written consent. For HIPAA-compliant use of testimonials, follow these guidelines.
Marketing goal: Establish your expertise and grow interest
Effort level: Medium, but very scalable
Long webinars take too much time. Try short, 15-minute “Ask Me Anything” sessions once a month. Cover one or two key questions you often hear from clients.
Record it once and use it often.
Topic ideas:
Share clips on social media, include the replay in your email sequence, or embed it on your website. If you use Practice Better to host sessions, you can store replays and share them securely.
Marketing goal: Grow your email list without reinventing the wheel
Effort level: Medium (but high ROI)
Instead of creating lots of free content, focus on one high-value download. Examples include checklists, guides, or cheat sheets.
Once created, promote it across every channel:
Use Practice Better’s Programs to package your lead magnet as a downloadable experience. You can even follow up with a series of emails to guide clients toward booking.
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Marketing goal: Save time and get unstuck
Effort level: Low
If writing makes you freeze, let AI get you started. Tools like ChatGPT, Gemini, or the AI Charting Assistant inside Practice Better can help generate content that sounds like you.
Try using AI for:
You don’t have to publish what AI gives you word for word. Use it as a starting point and personalize it with your voice and insights.
Marketing your practice doesn’t need to be complicated. These seven ideas were built to work with your energy and your schedule. Start with one. Test it. Keep what works and tweak what doesn’t.
Tools like Practice Better make it easier to build systems that run while you focus on helping your clients. You don’t have to do it all, and you don’t have to do it alone.
{{free-trial-simple-text}}
Marketing shouldn’t make you feel like a sellout.
You didn’t train for years just to lip-sync on Reels or write fake urgency captions. But referrals have slowed. The inbox is quiet. You need more clients, not a new personality. You don’t need hype. You need a way to show up, be seen, and grow without performing.
The good news? Marketing doesn’t have to suck. These seven ideas won’t make you famous, but they will get you clients.
Marketing goal: Build trust and reduce no-shows
Effort level: Low (set it and forget it)
HIPAA note: Always use secure, HIPAA-compliant platforms
Your future clients are silently wondering:
Instead of answering these questions one by one, turn them into a simple 3–5 email welcome sequence. Send it automatically when someone books a consult or downloads a resource.
How to do it:
Use automated workflows in Practice Better to send a sequence based on a form submission or appointment booking. The new Automated Form Builder makes this process even faster. Set it up once and let it run behind the scenes.
Marketing goal: Reduce anxiety and increase bookings
Effort level: Medium (but one-time)
First-time clients are often nervous. A short, friendly video tour of your practice helps them feel more comfortable and confident about working with you.
Show your space or walk through a virtual session. Explain how you work, what clients can expect, and how they’ll feel supported from day one.
Why it works:
Seeing you speak helps people connect faster. According to Firework, incorporating video on your landing page can increase conversions by 86%.
Add this video to your website, embed it in your intake forms, or include it in your email sequence.
Marketing goal: Encourage quicker action without pressure
Effort level: Low
Many clients wait too long to book. They’re interested, but not urgent. A simple tweak in how you present your schedule can help.
Try this:
In Practice Better, you can customize your availability and send these reminders automatically. This helps people act without feeling sold to.
Marketing goal: Build trust through proof
Effort level: Low to medium
Google reviews are powerful — especially when they don’t just sit on Google. With Practice Better’s Google Reviews integration, you can automatically collect reviews and repurpose them across your website, social media, and booking page as authentic social proof.
Don’t stop at star ratings. Pull short, powerful quotes from real clients and highlight them in a dedicated “Client Wins” section. These quick snapshots of success help potential clients feel seen and understood — and move them closer to booking.
Example:
“After two months of working together, I finally sleep through the night.” – Female, 39
Use first-person voice and general identifiers like age, gender, or profession. Keep it anonymized and always get written consent. For HIPAA-compliant use of testimonials, follow these guidelines.
Marketing goal: Establish your expertise and grow interest
Effort level: Medium, but very scalable
Long webinars take too much time. Try short, 15-minute “Ask Me Anything” sessions once a month. Cover one or two key questions you often hear from clients.
Record it once and use it often.
Topic ideas:
Share clips on social media, include the replay in your email sequence, or embed it on your website. If you use Practice Better to host sessions, you can store replays and share them securely.
Marketing goal: Grow your email list without reinventing the wheel
Effort level: Medium (but high ROI)
Instead of creating lots of free content, focus on one high-value download. Examples include checklists, guides, or cheat sheets.
Once created, promote it across every channel:
Use Practice Better’s Programs to package your lead magnet as a downloadable experience. You can even follow up with a series of emails to guide clients toward booking.
{{email-marketing-templates-simple-text}}
Marketing goal: Save time and get unstuck
Effort level: Low
If writing makes you freeze, let AI get you started. Tools like ChatGPT, Gemini, or the AI Charting Assistant inside Practice Better can help generate content that sounds like you.
Try using AI for:
You don’t have to publish what AI gives you word for word. Use it as a starting point and personalize it with your voice and insights.
Marketing your practice doesn’t need to be complicated. These seven ideas were built to work with your energy and your schedule. Start with one. Test it. Keep what works and tweak what doesn’t.
Tools like Practice Better make it easier to build systems that run while you focus on helping your clients. You don’t have to do it all, and you don’t have to do it alone.
{{free-trial-simple-text}}
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